Are you just analysing clicks in Google Ads (Adwords)?

If all you do when you’re going onto Google Adwords is having a quick look at the number of clicks/traffic to your site then you aren’t getting the best out of this very powerful system.

This may seem the quickest way to find out whether the cost of Adwords is bringing you in traffic, but does it tell you how useful this traffic is, where to improve and where to perhaps add more budget?

Continue reading “Are you just analysing clicks in Google Ads (Adwords)?” »

New One-to-One tailored training

Attending group courses suits many people but for some they get the most value when able to sit down with an expert in a subject and get hands on tailored one-to-one training.

We have been delivering these sessions for many years now but not everyone knows they can access it.

Tailored One to One Training

Short and focused sessions, with an expert trainer, giving you the skills that you specifically need.

Benefits

  • A training session customised to suit your needs
  • Learn valuable skills, at your pace
  • Ask specific questions, relating to your business
  • 100% of the time is spent on your training needs
  • Tap into expert ‘real world’ advice on digital marketing

NB – Training sessions can be for up to 3 people from your organisation. Prices are based on delegates coming to our offices for training. We can train on site – simply ask for a quote.

One to one Training Sessions

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5 Google Analytics Reports you must see

Hopefully you have Google Analytics on your site and can see exactly how much business each of your marketing activities are generating? If you don’t have much time to check then in this article I will show you my 5 favourite reports.

If you are unsure if you have Google Analytics on your site then you could use www.gachecker.com to see if it is installed and on every page. If it is then contact your Web developer to get access. If it isn’t, Google Analytics is free and doesn’t take long to install.

My 5 go to reports are as follows:

Continue reading “5 Google Analytics Reports you must see” »

Using Pop-ups to Bring in Subscribers

Everyone hates pop ups, but keep on reading!

The dislike comes from the frustration they cause when users are immediately bombarded with a request for personal details within the first 30 seconds of landing on your website. The whole purpose of bringing in subscribers is getting information from people who are likely to use your services in future. But why should users provide you with personal information, when they haven’t been given the opportunity to digest and understand what you have to offer.

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Using Negative Keywords To Make Your Life Easier

Google Ads (Formerly Adwords) is an incredibly powerful platform that makes it very easy to get lost in all that you can do, and if done wrong can have you spending a lot of money on an audience that isn’t likely to convert or buy from your website.

Thankfully, there’s a great time and money saving tool within Google Ads that you may not have discovered – negative keywords.

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How to Schedule Tweets from within Twitter

Schedule Tweets through Twitter

Did you know it is possible to schedule Tweets on Twitter without using a third party service like Tweetdeck or Hootsuite? Twitter doesn’t make this obvious or advertise that you can but the feature is there. I have used Hootsuite in the past but to be honest, unless your job involves a huge amount of social media work, it is just overkill and sometimes annoying with the number of constant notifications.

Why schedule posts?

Twitter works best when it is live, fresh and reactive to the day’s events. However, there are times when you have some content to get out there and you intend tweeting it straight away, later in the evening and also over the next few days. This is where scheduling can work well for you as part of a Digital Marketing Strategy.

There is more engagement with brands at the weekends and in the evenings so unless the timing is right, you may be wise to schedule in advance.

How to schedule posts from within Twitter itself… Continue reading “How to Schedule Tweets from within Twitter” »

Effortless email marketing with your Email Signature

Are you missing out on an every day opportunity to market your products and services to people, every time you send an email?

An email signature is the section of automated text that you add to the bottom of every email you send. Normally people include their phone number and address and sometimes they remember to put their Website address. Some even put their email address….. seriously, why? Think about it….

However, there are so many other things you could include in your signature… Continue reading “Effortless email marketing with your Email Signature” »

Why a Social Media Strategy is Essential for Building Your Brand

Social media marketing is undoubtedly becoming an essential tool for any business. We have achieved great success in the acquisition of relevant traffic and most importantly conversions for many of our clients on our Social Media Marketing Packages. That being said, it’s a common misconception that a few posts now and again will definitely lead to an increase in conversions. The truth is, without developing an organised strategy it’s unlikely that you’ll see great success.

Below are a few reasons why a strong social media presence is important and some tips to help you get the best from it.

Brand Development                                         

Don’t get me wrong, great content should be relevant and focused around your products and services, but it’s also important to let your people know who you are and show your organisation’s personality. This almost always increases engagement and works well to remind your current clients why they’re fond of you.

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Incredibly Flexible Digital Marketing Service

Our Total Digital Marketing Service continues to grow and bring on businesses who are ready to start to reap the benefits of Digital Marketing by taking a complete and strategic measured approach.

One of the reasons for the success of Total Digital Marketing from InSynch is how we mesh in with a company’s current resources and offer services to match perfectly with what is needed.

Take email marketing for example, which is very often a key tool for success in many businesses. We work with businesses on email marketing at different levels.

Real examples of how we work with clients on email marketing: Continue reading “Incredibly Flexible Digital Marketing Service” »

How to Create Automated Google Analytics Reports by Email

On most courses I run about digital marketing, I ask how many people access their Website statistics. I would say that in a room of 100 businesses, only around 20 monitor their Google Analytics Website Statistics. Of that 20, only a few will monitor their Google Analytics on a regular basis. The reason usually given is time. In this article we show you how easy and quick it is to set up reports to be sent to you by email each month. Continue reading “How to Create Automated Google Analytics Reports by Email” »