Lavoro Teams up with InSynch for Digital Marketing

We are pleased to welcome Lavoro as one of our recent clients to sign up to one of our Total Digital Marketing Plans.

Specialising in high quality electric height adjustable desks, Lavoro are well placed to provide the best quality products to an international market. Lavoro are a new company but as their Website states, they are “Born out of years of industry knowledge and experience. Lavoro is a revolutionary company, making office life more comfortable, sustainable and affordable.” Continue reading “Lavoro Teams up with InSynch for Digital Marketing” »

Facebook for Business Doomsday: The Party is Over!

We have been saying for some time now that Facebook has been reducing the reach of Business Pages (how many people see your Facebook posts) and also that Facebook has been testing moving Page content into a separate Explorer feed. This experiment ran in 6 countries and drastically reduced the amount of people seeing posts from pages.

Facebook has been planning the demise of Business Pages in their current form for a while now. Well that day has arrived.

Continue reading “Facebook for Business Doomsday: The Party is Over!” »

Celebrate with us and save – We are Moving

We are excited to be moving our Shrewsbury Operation to new, larger offices in on 9th October 2017. These offices at Flexspace, Battlefield Enterprise Park will give us more room to grow and also offer much better on site training facilities. As you can see from the photo, we are still getting things ready for the move. New carpet tiles to go down and desking to go in. We will of course still be keeping our Aberystwyth Office.

To celebrate, we are slashing our Digital Marketing training course prices and also running 4 free ones! Courses that we often sell for £45 (normally £60) are now just £20. Places are limited.

DIY Digital Marketing for Businesses
Aberystwyth 26th October 2017 – £60 FREE – Book Now
Shrewsbury 29th November 2017 – £60 FREE – Book Now

Tourism DIY Digital Marketing for Businesses
Shrewsbury 25th October 2017 – £60 FREE – Book Now
Shrewsbury 7th November 2017 – £60 FREE – Book Now

Using Mailchimp for Email Marketing
Shrewsbury 24th October 2017 – £60, £45 Now £20 – Book Now
Aberystwyth 2nd November 2017 – £60, £45 Now £20 – Book Now
Shrewsbury 21st November 2017 – £60, £45 Now £20 – Book Now

Google Analytics
Shrewsbury 31st October 2017 – £60, £45 Now £20 – Book Now
Aberyswyth 2nd November 2017 – £60, £45 Now £20 – Book Now
Shrewsbury 21st November 2017 – £60, £45 Now £20 – Book Now

Search Engine Optimisation
Shrewsbury 31st October 2017 – £60, £45 Now £20 – Book Now

Facebook Business Strategy & Advertising Workshop
Shrewsbury 24th October 2017 – £60, £45 Now £20 – Book Now
Shrewsbury 15th November 2017 – £60, £45 Now £20 – Book Now

Places on all courses are limited so early booking is recommended.



5 Web Developer Warning Signs for Businesses

Website Developers are everywhere these days. The choice can be bewildering for a business looking to get a website designed.

Some businesses will choose to build a site themselves, which has pros and cons – see our guide to deciding whether to use a Web Developer or DIY.

We always recommend businesses create a simple 1-2 page Web Design brief, even if they are going to design it themselves. Get quotes, tell the developer what you like and don’t like and get the Website that you need.

Over the years we have seen many rogue Web Developers come and go, and we are pretty good at spotting them. So, here are 5 warning signs to look for… Continue reading “5 Web Developer Warning Signs for Businesses” »

New Website for The Slate Shed B&B Launched!

The fresh look website for The Slate Shed
The fresh look website for The Slate Shed

The Slate Shed provides Bed and Breakfast accommodation in an exceptional location in Snowdonia National Park near Dolgellau and Barmouth. Visitors to The Slate Shed are treated to beautiful views, stylish rooms and a fantastic Welsh breakfast that is locally sourced. Continue reading “New Website for The Slate Shed B&B Launched!” »

Most Web Developers don’t understand Digital Marketing

Fortunately for us, there are a lot of Web Developers out there who don’t really have a clue about digital marketing. They are either Website Farmers who just churn out average Websites or they are Lazy Developers who havent thought about what the final purpose of the Website is and how it needs to bring business to the customer.

Over the last 6 months I have been delivered more than 50 workshops for Business Wales on Digital Marketing and Social Media. During these sessions, as part of the course I pull up delegate Websites to look for improvements. In 90% of cases a) the Website wasn’t working for the business and b) the developer had developed a site that was pretty ineffective at generating business. They may even look pretty with huge pictures but are woeful at actually generating business.

On our Total Digital Marketing Scheme – where we have a comprehensive approach to working closely with clients on a strategy that brings results, almost all of the clients we have had had sites designed by other Web Developers. They have a Website created, it doesn’t work, and come to us to make it sing and get business in.

Our Total Digital Marketing Solution enables businesses to partner with us to maximise the benefits of digital marketing in their business. Essentially, InSynch becomes your digital marketing department!

Our Total Digital Marketing Package is extremely effective and has two parts. 25% Digital Marketing Consultancy support that analyses results and advises on future activity and 75% Digital Marketing Work to carry out the recommendations in conjunction with our clients. We are flexible and offer bespoke packages but our popular packages, from £240 per month.

Key Facts

  • No minimum term – We want you to stay because it is working for you
  • Totally flexible service – We mesh with your existing skills and work together
  • Totally results driven – Measuring success is key. We strive to bring results
  • Hours carry forward – If you haven’t used your time, the hours simply roll over
  • Flexible pricing – Choose the level of input you want and change at any time
  • Suitable for all businesses – All sectors and all sizes

The Total Digital Marketing Solution includes:

Digital Marketing Consultancy

A dedicated expert digital marketing consultant with regular meetings to review performance and create strategies for the business

Digital Marketing Work

Any of the following activities as required and agreed

  • Website changes
  • Conversion customers into buyers
  • Google Analytics Analysis and reporting
  • Pay per click management
  • Social Media Management
  • Search engine optimisation
  • Graphic design
  • Email Marketing Support
  • Telephone and email support
  • Flexible service

First steps are to contact us for a chat with one of our Digital Marketing Specialists to see how we can help. Contact us here

David Gilbert Delighted with New Jewellery Website

We recently launched a Website for David Gilbert Jewellery. With full online sales and custom options for products, this mobile friendly site gives the business a new outlet for its quality products.

David Gilbert (Partner) was delighted with how InSynch worked with him to understand his business and deliver the Website and Digital marketing services he needed…… Continue reading “David Gilbert Delighted with New Jewellery Website” »

People don’t go on Facebook to buy your products and services!

Think about it… Why are people on Facebook?

People go on Facebook to be entertained by watching videos of cats jumping away from cucumbers (If you haven’t seen it, I have put a link at the bottom of this article).

People go on Facebook to put selfies and other photos on there and see how many likes they get, and worry why it was less than last time.

People go on Facebook to say things like “Oh, what a bad day this has been”, in order to get the inevitable response “what’s wrong hun?”.

People go on Facebook to peer into the lives of their friends, anonymously….

I know I am being a little harsh on Facebook users and perhaps belittling the benefit that people can get from it. I am just trying to make a point. However, the fact still remains, and businesses need to realise it…..

People don’t go on Facebook to buy your products and services

So, what should businesses be doing on Facebook? Continue reading “People don’t go on Facebook to buy your products and services!” »

Coming soon to a town near you!

January through to March 2017 saw a really busy period for InSynch in terms of training, with over 30 courses delivered for Business Wales on Digital Marketing and Social media and 10 other courses. Many of these courses were sold out. Those who have been on our courses (delivered by Eddy Webb) will know that we pack lots of useful, practical information in that is based on real business experience. We know what works and what doesn’t.

We are pleased to announce another 30+ dates and locations where we will be delivering various courses and talks. Full details of all courses here- many are free to attend.

Read more for full details

Digital Marketing Strategy – Marches Growth Hub – FREE
Digital Marketing – The Total Approach
Digital Marketing for the Commercial Grower – Spring Festival – FREE
Google Analytics Course
Email Marketing Using Mailchimp
Facebook Business Strategy and Advertising Workshop
Social Media and Digital Marketing – Business Wales – FREE

Continue reading “Coming soon to a town near you!” »