Using Negative Keywords To Make Your Life Easier

Google Ads (Formerly Adwords) is an incredibly powerful platform that makes it very easy to get lost in all that you can do, and if done wrong can have you spending a lot of money on an audience that isn’t likely to convert or buy from your website.

Thankfully, there’s a great time and money saving tool within Google Ads that you may not have discovered – negative keywords.

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How to Schedule Tweets from within Twitter

Schedule Tweets through Twitter

Did you know it is possible to schedule Tweets on Twitter without using a third party service like Tweetdeck or Hootsuite? Twitter doesn’t make this obvious or advertise that you can but the feature is there. I have used Hootsuite in the past but to be honest, unless your job involves a huge amount of social media work, it is just overkill and sometimes annoying with the number of constant notifications.

Why schedule posts?

Twitter works best when it is live, fresh and reactive to the day’s events. However, there are times when you have some content to get out there and you intend tweeting it straight away, later in the evening and also over the next few days. This is where scheduling can work well for you as part of a Digital Marketing Strategy.

There is more engagement with brands at the weekends and in the evenings so unless the timing is right, you may be wise to schedule in advance.

How to schedule posts from within Twitter itself… Continue reading “How to Schedule Tweets from within Twitter” »

Effortless email marketing with your Email Signature

Are you missing out on an every day opportunity to market your products and services to people, every time you send an email?

An email signature is the section of automated text that you add to the bottom of every email you send. Normally people include their phone number and address and sometimes they remember to put their Website address. Some even put their email address….. seriously, why? Think about it….

However, there are so many other things you could include in your signature… Continue reading “Effortless email marketing with your Email Signature” »

Why a Social Media Strategy is Essential for Building Your Brand

Social media marketing is undoubtedly becoming an essential tool for any business. We have achieved great success in the acquisition of relevant traffic and most importantly conversions for many of our clients on our Social Media Marketing Packages. That being said, it’s a common misconception that a few posts now and again will definitely lead to an increase in conversions. The truth is, without developing an organised strategy it’s unlikely that you’ll see great success.

Below are a few reasons why a strong social media presence is important and some tips to help you get the best from it.

Brand Development                                         

Don’t get me wrong, great content should be relevant and focused around your products and services, but it’s also important to let your people know who you are and show your organisation’s personality. This almost always increases engagement and works well to remind your current clients why they’re fond of you.

Continue reading “Why a Social Media Strategy is Essential for Building Your Brand” »

Incredibly Flexible Digital Marketing Service

Our Total Digital Marketing Service continues to grow and bring on businesses who are ready to start to reap the benefits of Digital Marketing by taking a complete and strategic measured approach.

One of the reasons for the success of Total Digital Marketing from InSynch is how we mesh in with a company’s current resources and offer services to match perfectly with what is needed.

Take email marketing for example, which is very often a key tool for success in many businesses. We work with businesses on email marketing at different levels.

Real examples of how we work with clients on email marketing: Continue reading “Incredibly Flexible Digital Marketing Service” »

How to Create Automated Google Analytics Reports by Email

On most courses I run about digital marketing, I ask how many people access their Website statistics. I would say that in a room of 100 businesses, only around 20 monitor their Google Analytics Website Statistics. Of that 20, only a few will monitor their Google Analytics on a regular basis. The reason usually given is time. In this article we show you how easy and quick it is to set up reports to be sent to you by email each month. Continue reading “How to Create Automated Google Analytics Reports by Email” »

New Logo Design for Aber Food Surplus

 

Project: New Logo Design

Owner: Chris Byrne, Chris Woodfield and Heather McClure

Location: Aberystwyth

Website: www.aberfoodsurplus.co.uk

We recently worked with Aber Food Surplus on creating their new brand identity. Aber Food Surplus is an organisation aiming to reduce food waste in Aberystwyth and to ensure that edible food is redistributed and fed to bellies not bins!

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DO NOT re permission your email list

Are you one of the businesses that has made the huge mistake of getting all of your valuable email list to opt in again to your emails? If you are then you are probably now looking at an email list of around 5-10% the size that is was before.

DID YOU KNOW – The majority of businesses simply don’t have to re-permission their email lists. For various reasons they have a legitimate interest in marketing to them and the rules for opt in opt out email marketing are actually covered by the Privacy and Electronic Communications Act, NOT GDPR.  Continue reading “DO NOT re permission your email list” »

SEO tips that take just 5 minutes

I first got into the world of Search Engine Optimisation in 1998. I had an idea to create a Website that listed baby names and their meanings as I felt that at that time (some 20 years ago) people would start to look for baby names online. I did pretty well in getting a good position and earned a fair bit of money from selling advertising on the site.

Search Engine Optimisation has changed a lot since then of course but there are some things that are fundamentally the same. At InSynch we use a huge range of techniques to get people higher up the search engines and it is a key part of what we do, for literally hundreds of clients a year.

Some of the techniques we use are our trade secrets but we are actually quite open about what we do. Continue reading “SEO tips that take just 5 minutes” »