New Logo Design for Aber Food Surplus

 

Project: New Logo Design

Owner: Chris Byrne, Chris Woodfield and Heather McClure

Location: Aberystwyth

Website: www.aberfoodsurplus.co.uk

We recently worked with Aber Food Surplus on creating their new brand identity. Aber Food Surplus is an organisation aiming to reduce food waste in Aberystwyth and to ensure that edible food is redistributed and fed to bellies not bins!

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DO NOT re permission your email list

Are you one of the businesses that has made the huge mistake of getting all of your valuable email list to opt in again to your emails? If you are then you are probably now looking at an email list of around 5-10% the size that is was before.

DID YOU KNOW – The majority of businesses simply don’t have to re-permission their email lists. For various reasons they have a legitimate interest in marketing to them and the rules for opt in opt out email marketing are actually covered by the Privacy and Electronic Communications Act, NOT GDPR.  Continue reading “DO NOT re permission your email list” »

SEO tips that take just 5 minutes

I first got into the world of Search Engine Optimisation in 1998. I had an idea to create a Website that listed baby names and their meanings as I felt that at that time (some 20 years ago) people would start to look for baby names online. I did pretty well in getting a good position and earned a fair bit of money from selling advertising on the site.

Search Engine Optimisation has changed a lot since then of course but there are some things that are fundamentally the same. At InSynch we use a huge range of techniques to get people higher up the search engines and it is a key part of what we do, for literally hundreds of clients a year.

Some of the techniques we use are our trade secrets but we are actually quite open about what we do. Continue reading “SEO tips that take just 5 minutes” »

Finding new clients on LinkedIn – It works!

LinkedIn has become one of my main go to places for my social media fix in the last 12 months. The network has finally begun to mature from a network where you made connections, and were not sure why, or what to do next, to a more serious business network.

If you want, you can connect with me on LinkedIn here https://www.linkedin.com/in/eddywebb1/

For those who are not familiar with LinkedIn, think of it like Facebook for business or professionals. I don’t have many clients who I am friends with on Facebook but I have well over 1,000 who I connect with on LinkedIn. On Facebook you have friends and on LinkedIn you have connections. It is for connecting people in work with similar people in the same industry and used for making Business to Business connections.

Why I prefer LinkedIn to Facebook?

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New Website for Brynarth Country Guest House Goes Live

Brynarth-InSynch
The new website for Brynarth

Brynarth Country Guest House offers Bed and Breakfast accommodation near Aberystwyth. Brynarth is nestled within some of the most stunning scenery in Mid Wales and offers an ideal base to explore the local area. Continue reading “New Website for Brynarth Country Guest House Goes Live” »

Is Your Website “Not Secure”? SSL Certificates Explained

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Why is my website URL shown as “Not Secure”?

You might have noticed recently that all of a sudden next to your address bar a “Not secure” icon is displayed when browsing certain websites.

Not Secure

This means if you have a form on your Web page asking for a password or an input asking for a credit card the page will be treated as “Not Secure”. In fact even general pages that don’t ask for this information are now marked as insecure too! Just click the little (i) next to the URL and you are likely to be shown another warning such as this:

Not secure

 

 

 

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5 Surprising Tactics That Are GDPR-Safe

Despite what many GDPR consultants and training courses are telling you in order to sell their services, you don’t need to totally rethink your Digital Marketing Strategy. Most of what they say are myths and scaremongering.

We aren’t trying to sell consultancy or courses on GDPR. In fact we are writing this post because many of our clients and people we meet at events and courses always want to know our opinion. What do we think about GDPR and what plans do we have in place for it?

We visited an Information Commissioner Office provided course on GDPR through Business Wales to see exactly what we can carry out under GDPR and found ourselves delighted to have our views on the legislation confirmed. You will be surprised at how many of our marketing strategies are still allowed under the new regulations.

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Life Hacks – Managing a Website

Do you want to be able to do more with your website?

Do you want some helpful hints to quickly edit your text and images?

Do you wish you had a basic understanding of HTML?

Our new Managing a Website – Web editing power tips & basic HTML course is aimed at helping you make changes faster and get more out of your website.

Many of our clients have common tasks to complete when editing their content. From linking your text and images to different web pages or even spacing between paragraphs looking different from your previous paragraph. You can spend an excessive amount of your time trying to fix small issues which should be done quickly and with little fuss. Continue reading “Life Hacks – Managing a Website” »