Time to Change your Approach to Digital Marketing

I have used this quote before in a blog but I think it is a pretty powerful way to look at many aspects of business and marketing.

“If you keep doing what you always did, you will get what you always got” – Henry Ford

Actually in Digital Marketing, with this rapid changing world of new algorithms, shifting preferences for social networks and a move towards media rich, mobile first experiences, the situation is potentially much worse than that.

If you keep doing what you always did, you might actually get less that you always got! What worked last year wont necessarily work this year.

It is important to keep measuring, improving and evaluating your Digital Marketing Strategy and always be on the look out for ways to do things better or even to stop activities that are not working.

Three poor Digital Marketing Strategies that we see all too often.

  1. Set a budget for Google Ads and make sure the Website looks good
  2. Create lots of social media accounts, post daily and build your audience
  3. Undertake lots of different digital marketing activities and hope it all works out

These strategies rarely lead to success and are certainly not efficient

Digital Marketing is not about doing everything you can think of and hoping it grows your business.

We work with our clients every month to agree and deliver measurable efficient digital marketing strategies.

Plan – We consult with you and plan activities based on meeting your business goals

Implement – Between us, we implement our digital marketing plan, measuring all of the time

Refine – We refine the approach, learn from our successes and focus on what works

Do you have a plan in place for January?

January is a key month for many sectors from holidays, weddings and solicitors. By now you should have plans in place to make the most of this period when your customers are most likely to buy from you.

See our previous blog on January Trends for Businesses

Post on Instagram from your PC

When posting on your Instagram business page, it can be very frustrating if you don’t have the relevant content on your smartphone or need to post from a PC. Instagram doesn’t facilitate the feature to post from a computer because the app was specifically designed for mobile engagement.

We’ve now discovered a way you can post pictures directly onto Instagram account without the need for third party apps, and it’s incredibly quick and easy! We find that this is a very useful tool for many clients on our Total Digital Marketing Packages.

Below are a few simple steps to walk you through the process.

Continue reading “Post on Instagram from your PC” »

InSynch with Natwest – DIY Digital Marketing Seminar – Swansea 6th November

We are pleased to be working in Partnership with Natwest to deliver a DIY Digital Marketing Seminar in Swansea on 6th November.

Places are limited so book here as soon as you can – BOOK NOW

DIY Digital Marketing for Businesses

InSynch in Partnership with Natwest

Summary

A punchy, 90 minute session packed with tips and techniques along with a strategic approach for using Digital Marketing to achieve business goals. Continue reading “InSynch with Natwest – DIY Digital Marketing Seminar – Swansea 6th November” »

Are you just analysing clicks in Google Ads (Adwords)?

If all you do when you’re going onto Google Adwords is to have a quick look at the number of clicks/traffic to your site then you really aren’t getting the best out of this very powerful system.

This may seem the quickest way to find out whether the cost of Adwords is bringing you in traffic, but does it tell you how useful this traffic is, where to improve and where to perhaps add or reduce your budget?

Continue reading “Are you just analysing clicks in Google Ads (Adwords)?” »

New One-to-One tailored training

Attending group courses suits many people but for some they get the most value when able to sit down with an expert in a subject and get hands on tailored one-to-one training.

We have been delivering these sessions for many years now but not everyone knows they can access it.

Tailored One to One Training

Short and focused sessions, with an expert trainer, giving you the skills that you specifically need.

Benefits

  • A training session customised to suit your needs
  • Learn valuable skills, at your pace
  • Ask specific questions, relating to your business
  • 100% of the time is spent on your training needs
  • Tap into expert ‘real world’ advice on digital marketing

NB – Training sessions can be for up to 3 people from your organisation. Prices are based on delegates coming to our offices for training. We can train on site – simply ask for a quote.

One to one Training Sessions

Continue reading “New One-to-One tailored training” »

5 Google Analytics Reports you must see

Hopefully you have Google Analytics on your site and can see exactly how much business each of your marketing activities are generating? If you don’t have much time to check then in this article I will show you my 5 favourite reports.

If you are unsure if you have Google Analytics on your site then you could use www.gachecker.com to see if it is installed and on every page. If it is then contact your Web developer to get access. If it isn’t, Google Analytics is free and doesn’t take long to install.

My 5 go to reports are as follows:

Continue reading “5 Google Analytics Reports you must see” »

Using Pop-ups to Bring in Subscribers

Everyone hates pop ups, but keep on reading!

The dislike comes from the frustration they cause when users are immediately bombarded with a request for personal details within the first 30 seconds of landing on your website. The whole purpose of bringing in subscribers is getting information from people who are likely to use your services in future. But why should users provide you with personal information, when they haven’t been given the opportunity to digest and understand what you have to offer.

Continue reading “Using Pop-ups to Bring in Subscribers” »

Using Negative Keywords To Make Your Life Easier

Google Ads (Formerly Adwords) is an incredibly powerful platform that makes it very easy to get lost in all that you can do, and if done wrong can have you spending a lot of money on an audience that isn’t likely to convert or buy from your website.

Thankfully, there’s a great time and money saving tool within Google Ads that you may not have discovered – negative keywords.

Continue reading “Using Negative Keywords To Make Your Life Easier” »

How to Schedule Tweets from within Twitter

Schedule Tweets through Twitter

Did you know it is possible to schedule Tweets on Twitter without using a third party service like Tweetdeck or Hootsuite? Twitter doesn’t make this obvious or advertise that you can but the feature is there. I have used Hootsuite in the past but to be honest, unless your job involves a huge amount of social media work, it is just overkill and sometimes annoying with the number of constant notifications.

Why schedule posts?

Twitter works best when it is live, fresh and reactive to the day’s events. However, there are times when you have some content to get out there and you intend tweeting it straight away, later in the evening and also over the next few days. This is where scheduling can work well for you as part of a Digital Marketing Strategy.

There is more engagement with brands at the weekends and in the evenings so unless the timing is right, you may be wise to schedule in advance.

How to schedule posts from within Twitter itself… Continue reading “How to Schedule Tweets from within Twitter” »

Effortless email marketing with your Email Signature

Are you missing out on an every day opportunity to market your products and services to people, every time you send an email?

An email signature is the section of automated text that you add to the bottom of every email you send. Normally people include their phone number and address and sometimes they remember to put their Website address. Some even put their email address….. seriously, why? Think about it….

However, there are so many other things you could include in your signature… Continue reading “Effortless email marketing with your Email Signature” »