People don’t go on Facebook to buy your products and services!

Think about it… Why are people on Facebook?

People go on Facebook to be entertained by watching videos of cats jumping away from cucumbers (If you haven’t seen it, I have put a link at the bottom of this article).

People go on Facebook to put selfies and other photos on there and see how many likes they get, and worry why it was less than last time.

People go on Facebook to say things like “Oh, what a bad day this has been”, in order to get the inevitable response “what’s wrong hun?”.

People go on Facebook to peer into the lives of their friends, anonymously….

I know I am being a little harsh on Facebook users and perhaps belittling the benefit that people can get from it. I am just trying to make a point. However, the fact still remains, and businesses need to realise it…..

People don’t go on Facebook to buy your products and services

So, what should businesses be doing on Facebook? Continue reading “People don’t go on Facebook to buy your products and services!” »

Coming soon to a town near you!

January through to March 2017 saw a really busy period for InSynch in terms of training, with over 30 courses delivered for Business Wales on Digital Marketing and Social media and 10 other courses. Many of these courses were sold out. Those who have been on our courses (delivered by Eddy Webb) will know that we pack lots of useful, practical information in that is based on real business experience. We know what works and what doesn’t.

We are pleased to announce another 30+ dates and locations where we will be delivering various courses and talks. Full details of all courses here- many are free to attend.

Read more for full details

Digital Marketing Strategy – Marches Growth Hub – FREE
Digital Marketing – The Total Approach
Digital Marketing for the Commercial Grower – Spring Festival – FREE
Google Analytics Course
Email Marketing Using Mailchimp
Facebook Business Strategy and Advertising Workshop
Social Media and Digital Marketing – Business Wales – FREE

Continue reading “Coming soon to a town near you!” »

We are Celebrating our 12th Anniversary!

We are celebrating our 12th anniversary today! InSynch was formed on February 10th 2005. As co-founder of the company originally, I recall those nervous first weeks when we waited to see if we had secured a large EU funded contract that would set us up for the next few years. We did win it and have never looked back.

We have changed as business considerably over the years. Mind you, so has technology and online marketing methods.

AT77C104_iPAQ_hx2750_005In February 2005, Facebook was just a small experiment. Twitter had yet to be invented. The launch of the first iphone was some 2 years away…. However, I did have my HP iPaq which had fingerprint log in! Yes its true, logging in with your fingerprint is not new technology….

Our clients

995690_10152887971155720_1083068682_nIn the first 3 years, we provided advice and support to businesses that was funded exclusively by Government and European funded projects. We had a team of 9 IT/Business consultants that worked with over 700 businesses over a 3 year period.

We started providing training in October 2005. Have a look at this poster promoting our tourism the e’factor training events over 11 years ago! Tourism specialism and training were to become strong elements of our business.

Since then we have worked with literally 1000’s of clients. Some of them for almost all of the last 12 years. I have seen businesses blossom, people retire and sell on their business and people gradually adopt digital technologies in their business.

Changing times

All of the staff at InSynch will say that they learn something new every day. Technology is constantly evolving.  As we work with so many clients, we have a vast pool of experience in business and the application of technology to make businesses succeed.

Thank you to all of our clients that we have worked with over the years and thank you too to all of our loyal staff.

Congratulations!

 

photo credit: andre.m(eye)r.vitali Out of the Fridge via photopin (license)

InSynch are working with Business Wales for Digital Marketing and Social Media courses

We are delighted to say that Business Wales have asked us to work with them in performing their upcoming courses. There are currently two different types of courses that will be carried out: Digital Marketing for Business and Getting more from Social Media for Business.

Continue reading “InSynch are working with Business Wales for Digital Marketing and Social Media courses” »

Website launched for Llwyngwril Gallery

Llwyngwril Gallery
The new website for Llwyngwril Gallery

Llwyngwril Gallery offer two spacious and luxurious units that are full of character and charm. The Gallery theme is retained throughout both properties promoting works of art by local artists and information about local crafts and exhibitions in the area. Continue reading “Website launched for Llwyngwril Gallery” »

Benefits of Verifying on Facebook

You may have noticed some pages or profiles on Facebook have a tick next to the name and then thought nothing of it – but not getting this verified tick on your own page could mean you are missing out on visitors finding your page.

It may seem a small difference on a page, but it can help Facebook decide to put your page higher on the search listings, which can in turn mean more people finding you, and so on.

We are always on the lookout on how to help improve the digital marketing of our company or for our clients, and this one simple change on Facebook could have great long-term benefits.

Continue reading “Benefits of Verifying on Facebook” »

Forget Christmas – your business should be planning for January right now!

I have discussed before how to use Google Trends to time your marketing activities. In the retail and artisan business, your peaks are most certainly in the run up to Christmas.

However, if you are in any of the following sectors/industries, you should be planning for a campaign right now to get the most out of January.

  • Tourism
  • Solicitors
  • Wedding related services
  • Home furnishing
  • Plumbing and Heating
  • Training
  • Recruitment
    …and many more!

Why? Well quite simply because January is an important peak in the interest in these sectors and therefore you need to plan and implement a digital marketing strategy in order to get the most out of this period and get your slice of the pie. In January, your marketing will be so much more effective as people are more predisposed to be looking for your product or service.

Have a look at these charts below which show the search trends for phrases on Google Analytics. All charts show the trend over 2015 for different search phrases.

We have many meetings booked in December with clients to plan detailed marketing strategies for January. Please don’t wait until after Christmas to plan what you are going to do. Or even worse just wait and see what happens.

We have many ways we can work with clients to advise and implement successful digital marketing campaigns. Just contact us and we will come and see you to discuss.