Creating a Content Marketing Strategy

Creating and publishing content can be time consuming and it is important to plan your approach and set your objectives correctly. At the end of the day your time is precious and you need to plan for success. Identifying your market and the type of messages you intend to convey is important if you are to achieve your objectives. Having a strategy in place will help you optimise your efforts. We also introduce you to some tools that will help you create, measure and promote your content.

Course Summary

Creating and publishing content can be time consuming and it is important to plan your approach and set your objectives correctly. At the end of the day your time is precious and you need to plan for success. Identifying your market and the type of messages you intend to convey is important if you are to achieve your objectives. Having a strategy in place will help you optimise your efforts. We also introduce you to some tools that will help you create, measure and promote your content.

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