Nomadic Washrooms launched in 2019 and is based in Mid-Wales. This unique business offers luxurious portable toilets and shower hires, styled as rustic shepherds huts, tailored for numerous types of events across the UK. Their website offered a unique range of beautifully furnished units, but was not resulting in the level of conversions and leads they wanted to see. They knew their target market well, and wanted InSynch’s assistance to improve the number of leads and enquires on their website.
Overall, we achieved results on all goals, and the client has been more than happy with the results. Nomadic Washrooms has continued with their Total Digital Marketing package, and continues to benefit from our holistic, bespoke design approach to their business needs. Read on and see how we helped them find better success, and book your own consultation to see how InSynch’s holistic approach can help you.
Website Design and Development
Search Engine Optimisation
The aim when we first began working with Nomadic Washrooms at the beginning of 2023 was to increase their overall leads on our Total Digital Marketing package. Through consultation, we agreed to optimise their website design and development and increase their search engine ranking positions for key search terms related to their business. Lastly, we would carry out Google Ads management and optimise their ad campaigns for conversions, resulting in better return on ad spend.
By implementing a range of effective search engine optimisation techniques, we were able to increase the overall organic traffic of Nomadic Washrooms by 40%. In addition, we were able to have Nomadic Washrooms’s website rank number 1 for several key search terms across search engine platforms.
Website design and development of content were optimised towards lead generation. We refined and implemented effective techniques for driving through quality, relevant leads that convert to customers. Over a 3-month period, we saw an increase of 225% in the overall leads & conversions on the website.
Alongside the development of the website for lead generation, we carried out ads management on several ad campaigns for Nomadic Washrooms. With our help, Nomadic Washroom ads improved the overall number of leads, contact inquiries, and other conversions by 93% when compared on a month-to-month basis.
In conclusion, we assisted in achieving their overall goals through a sophisticated and well-rounded Digital Marketing Strategy. Industry expertise combined with a holistic approach enabled us to generate quality leads, optimise Google Ads for conversions, and increase the overall organic traffic to the website.
In business consultation, we went on to create an email marketing strategy, and increase their overall presence across social media platforms such as Pinterest. We continue to provide ongoing consultation for the best practice to see results.