Only Summer is a unique and distinctive luxury lifestyle concept, offering exquisite private escapes in Majorca, Italy and Marbella in luxury private villas. Surrounded by breath taking natural beauty, their opulent villas simply redefine indulgence. They also make bespoke furniture which is used throughout their properties and available to purchase online. We started working with Only Summer in January 2023 when they signed up for a total digital marketing package.
Services Used:
Website Conversion & Optimisation
Ads Management
Search Engine Optimisation (SEO)
Digital Marketing Consultancy
Email Marketing
Influencer Marketing
Facebook Advertising
Google Ads Management
Our Aim:
The aim was to gain a better online presence to improve villa bookings and raise Only Summer’s overall brand awareness. Following our Total Digital Marketing approach, we carried out a number of strategies with positive results:
The Results:
Following our all-encompassing Total Digital Marketing strategy, our initial steps involved a comprehensive audit of the website. After implementing GA4, we carried out a thorough analysis of the historical data held within Universal Analytics. This provided us with invaluable insights, such as traffic acquisition, user demographics, how users were engaging with the website and, more importantly, a better understanding of where they were dropping off.
Website Optimisation
The overview of data, along with some detailed competitor analysis, allowed us to propose numerous enhancements concerning those user pathways and the internal layout and structure of web pages.
Search Engine Optimisation (SEO)
Following this analysis and reporting, our SEO team then carried out extensive keyword research, tailored to the specific countries the brand aimed to target. Using this research, we carried out on-page optimisation and crafted compelling content, improving the visibility of the website. We aimed at targeting specific prospective travellers worldwide, who may be looking for an exclusive luxury escape, making the Only Summer brand easily discoverable. We also focussed on off-page optimisation to improve their SERP (search engine results page).
Content Strategy
With the goal of inspiring luxury experiences, Only Summer has invested in vibrant content creation. We encouraged them to maximise on this by blogging and creating a schedule of engaging blog posts and gave advice on enticing visuals, and captivating videos to showcase the beauty of its destinations. Only Summer’s in-house team had previously invested in creating some great video content which gently encourages visitors to make reservations and experience the magic of their offerings.
Only Summer also received 121 consultancy sessions with our social media specialists who offered support and advice on how best to use this social media content and over which platforms, based on their own insights.
Social Media Engagement
Only Summer has anchored its presence on various social media platforms. Predominantly on Instagram & Facebook, although this is managed in-house, we provided a full social media audit, offering advice on current trends along with 121 training. This enabled Only Summer to best utilise these platforms for sharing breathtaking visuals, customer testimonials, and exciting travel tips.
Email Marketing
A full email marketing strategy has been implemented with data capture playing a key part in building their subscribers list, enabling the new audiences to be nurtured over time. The price point of a stay in any one of the villas was a consideration, and it is unlikely that a booking would be made following the first touchpoint. The nurturing of this captured audience with effective email campaigns played a significant role in bringing this audience back time and time again until they have the confidence and trust in the brand to make a booking.
Through the use of both incentivised exit intent pop-ups and Facebook lead ads, we have generated a niche audience of warm leads, segmented into groups based on self-selected preferences for detailed remarketing. Only Summer has seen a 121% increase in email subscribers in 8 months. This has led to bookings as far-reaching as 2025!
With an automated email series is triggered on sign-up, inviting the subscriber to explore the hidden treasures of their favourite summer destinations. With personalised emails, enticing offers, and travel updates, Only Summer successfully keeps its audience informed and eager to plan their next luxury escape.
Pay-Per-Click (PPC) Advertising
Whilst working with Only Summer, we have found numerous effective ways of strategically placing its advertisements using PPC. Google Ads and social media advertising allow the brand to target specific demographics, based on their detailed personas, driving traffic and conversions by reaching potential travellers at the right moment. Lead ads alone have successfully gained 438 leads in 8 months.
Targeted FB traffic campaigns generate an average of 7,280 clicks a month, with an average cost per click (CPC) of just .3 cents. We continue to monitor the conversion rates of campaigns and refine month-on-month where necessary.
Influencer Collaboration
Collaborations with brand ambassadors and bloggers were something Only Summer was keen to explore, having had some success in the past with this type of marketing. Our social specialists within InSynch researched and formulated an effective influencer marketing strategy and made suggestions on which influencers to reach out to. We also offered advice on the contracts and deliverables expected in return for gifting agreements. This was something that the client had been unsuccessful with in the past. Putting these firm guidelines in place has enabled Only Summer to successfully engage with influencers and arrange a mutually agreeable gifting package in exchange for specific deliverables.
In the digital age, Only Summer understands that a well-crafted digital marketing strategy isn’t just about attracting visitors—it’s about creating unforgettable experiences. Through our holistic approach to Digital Marketing with a thoughtful blend of SEO, engaging content, social presence, targeted advertising, influencer collaborations, and customer engagement, Only Summer goes from strength to strength.
Following our work with Only Summer, we also now work with their sister business A Dogs Life, showcasing luxury handcrafted dog products along with coaching and nutritional advice. And have implemented our Total Digital Marketing strategy here also.
To learn more about our Total Digital Marketing services, book a 121 FREE consultation with one of our experts.
Client Testimonial
“I attended an InSynch Digital Marketing Strategy webinar and was impressed with their knowledge and methodology. Working together, we have implemented an effective marketing strategy tailored to our business goals. I have been working with InSynch for almost a year now and am very happy with the progress and dedication to our projects.
We have seen a significant improvement in our online visibility, so much so, I was inspired to work with them on a second project. Although we are still in the early stages of this new project, I am excited to see how they can once again drive the results we require, with the use of their expert marketing knowledge.
My project manager at InSynch, Sam, has consistently worked efficiently and with great professionalism. She is fun to work with, and I am grateful for her ability to quickly grasp ideas and translate them into actionable strategies. The collaboration has been both a dynamic and enjoyable experience, further reaffirming my choice to partner with InSynch. Their expertise has undoubtedly propelled our projects towards success, and I fully expect this to continue into the future.”
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