10 Tips for getting to grips with LinkedIn and building your online network

LinkedIn is often regarded as the Facebook for professionals. If you sell to businesses then you really do need to be on LinkedIn. For many people their involvement with LinkedIn is simply to sign up and make a few connections, but if you put more effort in, you can get a lot more from it. Continue reading “10 Tips for getting to grips with LinkedIn and building your online network” »

6 ways to reduce your Bounce Rate

bounce.pngThe bounce rate, in terms of Google Analytics Web Site Statistics, is when someone lands on a page and doesn’t view any other pages. They either close the browser or go to a different Website. The bounce rate is seen as a key statistic to reduce in order to make a Website more effective. Typical bounce rates are between 30 and 40%. The average for an online sales site is 34%. Continue reading “6 ways to reduce your Bounce Rate” »

Three Tips to Rank Higher on Google

  1. Choose the page you want to update and update it every day for a month. Make the changes useful and of at least a paragraph or too.
  2. When changing a page to try to make it ‘fresh’ for the search engines, change the lower part of the page more than the top so that you don’t alter the important first few paragraphs that hopefully are optimised for the search engines
  3. A simple way to improve the ‘prominence’ of a phrase on a Web page is to remove a couple of mentions of it at the bottom of the page and then include it a couple of more times at the top

Continue reading “Three Tips to Rank Higher on Google” »

What is the optimum time to post on social media?

How often should you post on Facebook?

You should ideally be posting on Facebook once per day, this is an optimum amount to keep the engagement with your audience. More than twice a day and you run the risk of beginning to irritate people. As a minimum you should post Continue reading “What is the optimum time to post on social media?” »