NEW Website launched for Tynrhyd

Simply stunning accommodation sleeping up to 48.

When we visited Tynrhyd we were blown away by the space and scale of the place and the high standard of accommodation.

The brief was to produce a fully bi-lingual site, fully mobile compatible, that really sold the quality and flexibility of the accommodation and the wealth of things to do in the area. We think we achieved this! Continue reading “NEW Website launched for Tynrhyd” »

5 Reasons why you should be using Facebook Advertising

 

If you run a Business or Organisation Facebook page, over the last year you will have noticed that the number people that actually see your Facebook posts has fallen dramatically. Also, referred to as Reach, Facebook chooses who will see your posts. It is not the case that everyone who Likes your page will see your post. Continue reading “5 Reasons why you should be using Facebook Advertising” »

Writing Content for a Website – Four Basic Tips to Impress Users (and Search Engines)

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There are many things that can be taken into account when building a website for search engine friendliness. In this article, we’re looking at the absolute basics of this – creating quality content for happy website viewers.

By creating quality content, you’re giving your website a massive head start when it comes to impressing users. And impressed users impress Google.

Sure – it’s possible to use artificial techniques to rise to the top of search engines, at least for a while. But in our experience, the sites that consistently rank the highest are those that primarily provide excellent content for users – and this ties in perfectly with Googles core aims:

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.”

Google: https://support.google.com/webmasters/answer/6001093?hl=en

So. Where to begin with creating quality text?

TIP 1: Write unique text
Many websites simply copy content from other sites and paste it onto their own. This may save time, but it’s unlikely (at least for long) to result in great rankings for that page – Google can, and does check for duplicate content, and will penalize pages or sites with much of it.

Would you be more impressed if you read something unique and interesting on a website, or if you read a copy of something you’d already seen?

TIP 2: Write your text as a useful resource for all viewers – not just customers
If you are writing about a product or service, consider how this information could be presented so that it is useful and interesting to customers and non customers alike.

The best content is engaging and interesting, not just a hard sell.

TIP 3: Don’t try to “game” search engines. Try to impress users instead.
Google’s main aim is to provide quality results to users – it wants people to use Google’s search engine and services (and be shown ads…).

People are not impressed by text that is stuffed full of keywords for search engines, but they are impressed by text that answers their questions.

TIP 4: Ensure your text is up to date
Ensure your text is up to date and relevant for what people are searching for *right now*.

Feel free to contact us with any questions.

If you would like an indepth examination of your website, including Google Pagespeed, Google Mobile Useability, search engine optimisation, broken link report, and a general report on useability – take a look at our Professional Website Critique.

Face to face Digital Marketing Consultancy from £60 + VAT

One of the greatest assets we have to offer businesses is our experience in business consultancy and digital marketing. A large part of our work involves giving 1-2-1 advice to businesses on how to get the most out of the internet to market and grow their business.

UPDATE – We are running 121 sessions in Cardiff in 1 hour slots on 24th September. Please Contact us to arrange

UPDATE – We are running 121 sessions in Aberystwyth on 25th September. You can book online for these Aberystwyth sessions here

Book your session now with Eddy Webb, Director and Owner of InSynch – with 20 years experience in the industry. Call 01970 630077 or email eddy@insynch.co.uk. Rates are £60 for an hour at our offices at InSynch or £300 for a half day at your premises and £450 for a full day. (all subject to VAT).
Find out more here.

Did you know?
In the 10 years since InSynch was formed, we have given one to one advice on IT and digital marketing to over 1,000 business? Our largest projects are where we have been contracted by the Welsh Government to provide such advice.

Time and time again…
Our clients tell us that what they love about InSynch is how we understand that they are using technology to solve business problems or achieve business goals. Our holistic knowledge of business, digital technologies and marketing gives us the edge in providing a complete and valuable service that is a cut above the rest.

Could one hour with us transform your business?
Yes! You only know what you know, as the saying goes. Having the perspective of an expert looking at your business, giving you new ideas can trigger all kinds of developments. We have businesses who tell us that we have as much as quadrupled their sales.

Digital Marketing seems so complicated
Digital marketing is now a complex and integrated area of business marketing. Gone are the days when you could simply create a Website, tell the search engines that it exists and wait for the traffic to come in. At InSynch we are at the cutting edge of digital marketing and work with hundreds of clients each year to improve their approach to digital marketing, bringing real business results.

We often get asked for one to one time with a digital marketing consultant who can look at the activities that the business is undertaking, analyse results and make recommendations for improvements.

The areas covered include:

  • Social Media
  • Paid Advertising
  • Search Engine Optimisation
  • Website conversion rate improvement
  • Email marketing
  • Communications strategy
  • Digital marketing strategy
  • Google Analytics

Book a session with Eddy Webb for Digital Marketing Consultancy

Eddy Webb is Director and owner of InSynch and has a track record for working with businesses on digital marketing strategy. From a small business to a large local authority, Eddy has worked with businesses to create dynamic and profitable digital marketing strategies.

Why not book an initial session with Eddy to discuss ideas and get some tailored, one to one advice.

A 1 hour session cost £60 + VAT and is held at our offices in Aberystwyth. – Limited availability.

Alternatively Eddy can visit your premises for £300 for a half day and £450 for a full day.

Simply contact Eddy on 01970 630077 or eddy@insynch.co.uk to arrange your session.

5 Email Marketing Tips

Is there such thing as the perfect Email Marketing Strategy?

Finding the best practise for Email Marketing can be a difficult task. The key to finding an effective marketing strategy depends entirely on your goals, target audience and analysing the information post-campaign. However from our experience, we feel there are some golden rules when looking to effectively improve your Email Marketing Campaigns. Continue reading “5 Email Marketing Tips” »