Stop trying to get more Website visitors – Convert the ones you have

Double the business your Website generates, without increasing the number of visitors to it.

Imagine you had a physical shop on the high street and sales were low. The shop is hard to get around, signage is poor and so customers cannot find what they want. The shop looks a little run down and the products are not displayed in an attractive way. People find it hard to get to the till as it is tucked away in a corner. When people have a question about a product, the information is not there. Most people walk out of the shop without buying as they have a poor experience. In order to get more sales, what should you do? Continue reading “Stop trying to get more Website visitors – Convert the ones you have” »

If you keep doing what you always did, you will get what you always got

I personally love this quote from Henry Ford. It is so true in many areas of life, and also in business. If you plod along with the same old marketing approach, the same old business model, you will get the same results.

Perhaps you don’t spend too much time on your Website and therefore it doesn’t bring much in the way of business. Guess what? That isn’t going to change unless you do something different.

OK – so here are a couple of things that you can change straightaway. Making a simple decision to address your Website‘s inefficiencies will bring dividends in the future. Continue reading “If you keep doing what you always did, you will get what you always got” »

How often should you refresh your Website?

I can guess the age of your Website!

49fdb2eae6a8609b905d45d3d3b4b864c021f7f5Well, at least to within 1 or 2 years…. I have been looking at Websites now as part of my work for almost 20 years now and I have seen them evolve dramatically over that time. From basically pure text Websites with a few blurred images, through to all singing and all dancing sites with slick moving graphics and videos. Take a look at this screen shot of the BBC Website in the year 2000. Pretty basic I think you will agree but at the time it was actually quite advanced. The thing is that you don’t really notice the transition from one to another too much. There are gradual changes over the years and we quickly get used to the new version. Continue reading “How often should you refresh your Website?” »

5 Ways To Get More Business From Your Website That Actually Work!

During the training sessions I run on Google Analytics and improving conversion rates, I offer a quick Website critique to some of the delegates. If you have a website, the chances are that you want to a) get more traffic and b) get more business from your Website. The quick tips I give can help improve both. The trouble is that as a business owner or manager of a Website, you are too close to see what needs to be done, or you lack the skills.

Here are 5 common issues or areas for improvement that come up during our courses. Continue reading “5 Ways To Get More Business From Your Website That Actually Work!” »