5 Vital things to know when marketing a Website

Let’s be honest, if you are a small business owner, or employee, you will have a large range of tasks to complete every day. Unless you employ an expert in digital marketing, there is no way you can expect to have all of the skills and knowledge that your business needs in this area.

At InSynch we try to fill the gap in knowledge and skills and enable you to get on with doing what you do best, running your business and delivering your services or products.

So, here are 5 very common misconceptions that we encounter with our clients and people that we advise. If you read through these and take some of the points on board, I hope that you will feel slightly better informed at least. Continue reading “5 Vital things to know when marketing a Website” »

Website Design – Begin with The End in Mind

“Begin with The End in Mind” is Habit 2 of the multi-million selling book “The 7 Habits of Highly Effective People” written by the late Stephen R Covey. The basic premise of this statement is that “All things are created twice”. There is a mental and first creation and a second, physical creation to all things. By visualising the end goal, or how things look at the end, this can influence how you undertake the process of getting there. Continue reading “Website Design – Begin with The End in Mind” »