The ONE place in Google Analytics you should look at

Before we start work on any Website, Google Analytics is the first place we look to ascertain how a Website is working, what digital marketing activities are being undertaken and what is working.

I run a lot of Google Analytics courses and 121 sessions with businesses looking at their Website stats. Most people are amazed with what can be learnt in just a few minutes. Very often, when I meet a client for the first time, I don’t have long to look at there Google Analytics and so I go straight to just one of the hundreds¬†of available reports… Continue reading “The ONE place in Google Analytics you should look at” »