Using Pop-ups to Bring in Subscribers

Everyone hates pop ups, but keep on reading!

The dislike comes from the frustration they cause when users are immediately bombarded with a request for personal details within the first 30 seconds of landing on your website. The whole purpose of bringing in subscribers is getting information from people who are likely to use your services in future. But why should users provide you with personal information, when they haven’t been given the opportunity to digest and understand what you have to offer.

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Using Negative Keywords To Make Your Life Easier

Google Ads (Formerly Adwords) is an incredibly powerful platform that makes it very easy to get lost in all that you can do, and if done wrong can have you spending a lot of money on an audience that isn’t likely to convert or buy from your website.

Thankfully, there’s a great time and money saving tool within Google Ads that you may not have discovered – negative keywords.

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