I have used this quote before in a blog but I think it is a pretty powerful way to look at many aspects of business and marketing.
“If you keep doing what you always did, you will get what you always got” – Henry Ford
Actually in Digital Marketing, with this rapid changing world of new algorithms, shifting preferences for social networks and a move towards media rich, mobile first experiences, the situation is potentially much worse than that.
If you keep doing what you always did, you might actually get less that you always got! What worked last year wont necessarily work this year.
It is important to keep measuring, improving and evaluating your Digital Marketing Strategy and always be on the look out for ways to do things better or even to stop activities that are not working.
Three poor Digital Marketing Strategies that we see all too often.