Have you ever really stopped to think about the emotional image of your business?
Do you really understand what branding is?
Most people think of branding as a graphic elements and logos, but it goes way beyond that. It can actually go a long way to increase the value of your business.
It gives your business a personality, promoting recognition. It will create trust and recognition and provides direction and motivation to your employees.
So what is a brand? In short it should be everything!
To fully understand what BRANDING is, you first need to understand the fundamental difference between your business logo and your brand.
Your logo is the MOST IMPORTANT part of your business BRAND.
So what is the difference between a LOGO DESIGN and a BRAND? Continue reading “Why Branding is Important to your Business” »