5 Surprising Tactics That Are GDPR-Safe

Despite what many GDPR consultants and training courses are telling you in order to sell their services, you don’t need to totally rethink your Digital Marketing Strategy. Most of what they say are myths and scaremongering.

We aren’t trying to sell consultancy or courses on GDPR. In fact we are writing this post because many of our clients and people we meet at events and courses always want to know our opinion. What do we think about GDPR and what plans do we have in place for it?

We visited an Information Commissioner Office provided course on GDPR through Business Wales to see exactly what we can carry out under GDPR and found ourselves delighted to have our views on the legislation confirmed. You will be surprised at how many of our marketing strategies are still allowed under the new regulations.

Continue reading “5 Surprising Tactics That Are GDPR-Safe” »

Life Hacks – Managing a Website

Do you want to be able to do more with your website?

Do you want some helpful hints to quickly edit your text and images?

Do you wish you had a basic understanding of HTML?

Our new Managing a Website – Web editing power tips & basic HTML course is aimed at helping you make changes faster and get more out of your website.

Many of our clients have common tasks to complete when editing their content. From linking your text and images to different web pages or even spacing between paragraphs looking different from your previous paragraph. You can spend an excessive amount of your time trying to fix small issues which should be done quickly and with little fuss. Continue reading “Life Hacks – Managing a Website” »

Hit the Ground Running with Total Digital Marketing Plus

 

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We are excited to launch our new Total Digital Marketing Plus packages!  With more and more clients joining our Total Digital Marketing plan each month, we have added a new option for each package. Our new Plus packages will allow clients to receive even more focused digital marketing consultancy and services when they first team up with InSynch.

As a results driven organisation, we want our clients to promptly see the benefits of digital marketing, therefore having more time and attention spent on your digital marketing strategy at the beginning is advantageous.

Total Digital Marketing Plus is available on all of our current packages, but will allow for 50% extra time for the first three months to enable businesses to hit the ground running. We want your business to see Total Digital Marketing Success.

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People don’t go on Facebook to buy your products and services!

Think about it… Why are people on Facebook?

People go on Facebook to be entertained by watching videos of cats jumping away from cucumbers (If you haven’t seen it, I have put a link at the bottom of this article).

People go on Facebook to put selfies and other photos on there and see how many likes they get, and worry why it was less than last time.

People go on Facebook to say things like “Oh, what a bad day this has been”, in order to get the inevitable response “what’s wrong hun?”.

People go on Facebook to peer into the lives of their friends, anonymously….

I know I am being a little harsh on Facebook users and perhaps belittling the benefit that people can get from it. I am just trying to make a point. However, the fact still remains, and businesses need to realise it…..

People don’t go on Facebook to buy your products and services

So, what should businesses be doing on Facebook? Continue reading “People don’t go on Facebook to buy your products and services!” »

We are Celebrating our 12th Anniversary!

We are celebrating our 12th anniversary today! InSynch was formed on February 10th 2005. As co-founder of the company originally, I recall those nervous first weeks when we waited to see if we had secured a large EU funded contract that would set us up for the next few years. We did win it and have never looked back.

We have changed as business considerably over the years. Mind you, so has technology and online marketing methods.

AT77C104_iPAQ_hx2750_005In February 2005, Facebook was just a small experiment. Twitter had yet to be invented. The launch of the first iphone was some 2 years away…. However, I did have my HP iPaq which had fingerprint log in! Yes its true, logging in with your fingerprint is not new technology….

Our clients

995690_10152887971155720_1083068682_nIn the first 3 years, we provided advice and support to businesses that was funded exclusively by Government and European funded projects. We had a team of 9 IT/Business consultants that worked with over 700 businesses over a 3 year period.

We started providing training in October 2005. Have a look at this poster promoting our tourism the e’factor training events over 11 years ago! Tourism specialism and training were to become strong elements of our business.

Since then we have worked with literally 1000’s of clients. Some of them for almost all of the last 12 years. I have seen businesses blossom, people retire and sell on their business and people gradually adopt digital technologies in their business.

Changing times

All of the staff at InSynch will say that they learn something new every day. Technology is constantly evolving.  As we work with so many clients, we have a vast pool of experience in business and the application of technology to make businesses succeed.

Thank you to all of our clients that we have worked with over the years and thank you too to all of our loyal staff.

Congratulations!

 

photo credit: andre.m(eye)r.vitali Out of the Fridge via photopin (license)

Twitter Now Lets You Do More With 140 Characters

While Twitter might not be for everyone, Businesses that do use it are sure to have found frustration when adding an attachment, image or video that takes the post over the 140 character limit. This usually leads to shortening sentences, removing punctuation or spending time thinking of a shorter word that will work instead of another.pexels-photo-58639-large Continue reading “Twitter Now Lets You Do More With 140 Characters” »

5 other Social Networks you could be using to promote your business

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This is the first post by our new guest blogger, Owain Evans

Facebook and Twitter dominate the online promotion world with Facebook’s worldwide audience of 1.6 billion and 32 million users in the UK alone, it is by far the most dominant platform for online promotion. The same can be said for Twitter’s estimated 350 million worldwide and 15 million UK users. The potential audience on these websites is enormous and they are therefore used by most businesses these days to reach customers, but what about other networking sites? Although user numbers on some other networks might be smaller they can be equally effective in promoting your business when used in the right way. In this blog I will be taking a look at 5 other social networks you could be using to boost your business in this ever-changing field of advertising.

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Why June has been such a busy month for InSynch!

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We are now at the half way point in June and what a busy month it has been so far! Every month we are taking dozens of websites from a brand new design concept created by our in house graphic design team and making them into fully functioning websites that help businesses grow; However, June has delivered some exciting new projects for InSynch.

Some of the projects we have signed up in June include: Continue reading “Why June has been such a busy month for InSynch!” »

Incredible Attendance at Digital Marketing Event

On 25th February 2015 I delivered the DIY Digital Marketing Seminar in Shrewsbury to well over 50 delegates. The venue was the Shropshire Conference Centre in Shrewsbury.

To be honest I was a little daunted by the impressive Dunwoodie Theatre which seats up to 200 people. I was worried that I felt like I was presenting behind a pulpit. Not being a priest-like presenter, preferring to demonstrate and illustrate rather than preach, I was concerned that my voice would not carry or I would feel distanced from the delegates. I do however, love to convert businesses in the congregation…. to effective digital marketing! Continue reading “Incredible Attendance at Digital Marketing Event” »

5 Vital things to know when marketing a Website

Let’s be honest, if you are a small business owner, or employee, you will have a large range of tasks to complete every day. Unless you employ an expert in digital marketing, there is no way you can expect to have all of the skills and knowledge that your business needs in this area.

At InSynch we try to fill the gap in knowledge and skills and enable you to get on with doing what you do best, running your business and delivering your services or products.

So, here are 5 very common misconceptions that we encounter with our clients and people that we advise. If you read through these and take some of the points on board, I hope that you will feel slightly better informed at least. Continue reading “5 Vital things to know when marketing a Website” »