A lot of people find that content, and in particular, email marketing takes up a large amount of their time, or that they simply don’t have the time to squeeze it into a schedule.
Although this is a common problem, it can result in email marketing lists steadily going ‘cold’ and customers on that list no longer remembering who you are when you finally get the chance to send an email 6 months after they signed up.
If all you do when you’re going onto Google Adwords is to have a quick look at the number of clicks/traffic to your site then you really aren’t getting the best out of this very powerful system.
This may seem the quickest way to find out whether the cost of Adwords is bringing you in traffic, but does it tell you how useful this traffic is, where to improve and where to perhaps add or reduce your budget?
The dislike comes from the frustration they cause when users are immediately bombarded with a request for personal details within the first 30 seconds of landing on your website. The whole purpose of bringing in subscribers is getting information from people who are likely to use your services in future. But why should users provide you with personal information, when they haven’t been given the opportunity to digest and understand what you have to offer.
Google Ads (Formerly Adwords) is an incredibly powerful platform that makes it very easy to get lost in all that you can do, and if done wrong can have you spending a lot of money on an audience that isn’t likely to convert or buy from your website.
Thankfully, there’s a great time and money saving tool within Google Ads that you may not have discovered – negative keywords.
Did you know it is possible to schedule Tweets on Twitter without using a third party service like Tweetdeck or Hootsuite? Twitter doesn’t make this obvious or advertise that you can but the feature is there. I have used Hootsuite in the past but to be honest, unless your job involves a huge amount of social media work, it is just overkill and sometimes annoying with the number of constant notifications.
Why schedule posts?
Twitter works best when it is live, fresh and reactive to the day’s events. However, there are times when you have some content to get out there and you intend tweeting it straight away, later in the evening and also over the next few days. This is where scheduling can work well for you as part of a Digital Marketing Strategy.
There is more engagement with brands at the weekends and in the evenings so unless the timing is right, you may be wise to schedule in advance.
Social media marketing is undoubtedly becoming an essential tool for any business. We have achieved great success in the acquisition of relevant traffic and most importantly conversions for many of our clients on our Social Media Marketing Packages. That being said, it’s a common misconception that a few posts now and again will definitely lead to an increase in conversions. The truth is, without developing an organised strategy it’s unlikely that you’ll see great success.
Below are a few reasons why a strong social media presence is important and some tips to help you get the best from it.
Don’t get me wrong, great content should be relevant and focused around your products and services, but it’s also important to let your people know who you are and show your organisation’s personality. This almost always increases engagement and works well to remind your current clients why they’re fond of you.
LinkedIn has become one of my main go to places for my social media fix in the last 12 months. The network has finally begun to mature from a network where you made connections, and were not sure why, or what to do next, to a more serious business network.
For those who are not familiar with LinkedIn, think of it like Facebook for business or professionals. I don’t have many clients who I am friends with on Facebook but I have well over 1,000 who I connect with on LinkedIn. On Facebook you have friends and on LinkedIn you have connections. It is for connecting people in work with similar people in the same industry and used for making Business to Business connections.
You might have noticed recently that all of a sudden next to your address bar a “Not secure” icon is displayed when browsing certain websites.
This means if you have a form on your Web page asking for a password or an input asking for a credit card the page will be treated as “Not Secure”. In fact even general pages that don’t ask for this information are now marked as insecure too! Just click the little (i) next to the URL and you are likely to be shown another warning such as this: