Use an automated email series to save time

A lot of people find that content, and in particular, email marketing takes up a large amount of their time, or that they simply don’t have the time to squeeze it into a schedule.

Although this is a common problem, it can result in email marketing lists steadily going ‘cold’ and customers on that list no longer remembering who you are when you finally get the chance to send an email 6 months after they signed up.

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Using Pop-ups to Bring in Subscribers

Everyone hates pop ups, but keep on reading!

The dislike comes from the frustration they cause when users are immediately bombarded with a request for personal details within the first 30 seconds of landing on your website. The whole purpose of bringing in subscribers is getting information from people who are likely to use your services in future. But why should users provide you with personal information, when they haven’t been given the opportunity to digest and understand what you have to offer.

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Effortless email marketing with your Email Signature

Are you missing out on an every day opportunity to market your products and services to people, every time you send an email?

An email signature is the section of automated text that you add to the bottom of every email you send. Normally people include their phone number and address and sometimes they remember to put their Website address. Some even put their email address….. seriously, why? Think about it….

However, there are so many other things you could include in your signature… Continue reading “Effortless email marketing with your Email Signature” »

Incredibly Flexible Digital Marketing Service

Our Total Digital Marketing Service continues to grow and bring on businesses who are ready to start to reap the benefits of Digital Marketing by taking a complete and strategic measured approach.

One of the reasons for the success of Total Digital Marketing from InSynch is how we mesh in with a company’s current resources and offer services to match perfectly with what is needed.

Take email marketing for example, which is very often a key tool for success in many businesses. We work with businesses on email marketing at different levels.

Real examples of how we work with clients on email marketing: Continue reading “Incredibly Flexible Digital Marketing Service” »

5 Surprising Tactics That Are GDPR-Safe

Despite what many GDPR consultants and training courses are telling you in order to sell their services, you don’t need to totally rethink your Digital Marketing Strategy. Most of what they say are myths and scaremongering.

We aren’t trying to sell consultancy or courses on GDPR. In fact we are writing this post because many of our clients and people we meet at events and courses always want to know our opinion. What do we think about GDPR and what plans do we have in place for it?

We visited an Information Commissioner Office provided course on GDPR through Business Wales to see exactly what we can carry out under GDPR and found ourselves delighted to have our views on the legislation confirmed. You will be surprised at how many of our marketing strategies are still allowed under the new regulations.

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Hit the Ground Running with Total Digital Marketing Plus

 

TDM PLUSS

 

We are excited to launch our new Total Digital Marketing Plus packages!  With more and more clients joining our Total Digital Marketing plan each month, we have added a new option for each package. Our new Plus packages will allow clients to receive even more focused digital marketing consultancy and services when they first team up with InSynch.

As a results driven organisation, we want our clients to promptly see the benefits of digital marketing, therefore having more time and attention spent on your digital marketing strategy at the beginning is advantageous.

Total Digital Marketing Plus is available on all of our current packages, but will allow for 50% extra time for the first three months to enable businesses to hit the ground running. We want your business to see Total Digital Marketing Success.

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We are Celebrating our 12th Anniversary!

We are celebrating our 12th anniversary today! InSynch was formed on February 10th 2005. As co-founder of the company originally, I recall those nervous first weeks when we waited to see if we had secured a large EU funded contract that would set us up for the next few years. We did win it and have never looked back.

We have changed as business considerably over the years. Mind you, so has technology and online marketing methods.

AT77C104_iPAQ_hx2750_005In February 2005, Facebook was just a small experiment. Twitter had yet to be invented. The launch of the first iphone was some 2 years away…. However, I did have my HP iPaq which had fingerprint log in! Yes its true, logging in with your fingerprint is not new technology….

Our clients

995690_10152887971155720_1083068682_nIn the first 3 years, we provided advice and support to businesses that was funded exclusively by Government and European funded projects. We had a team of 9 IT/Business consultants that worked with over 700 businesses over a 3 year period.

We started providing training in October 2005. Have a look at this poster promoting our tourism the e’factor training events over 11 years ago! Tourism specialism and training were to become strong elements of our business.

Since then we have worked with literally 1000’s of clients. Some of them for almost all of the last 12 years. I have seen businesses blossom, people retire and sell on their business and people gradually adopt digital technologies in their business.

Changing times

All of the staff at InSynch will say that they learn something new every day. Technology is constantly evolving.  As we work with so many clients, we have a vast pool of experience in business and the application of technology to make businesses succeed.

Thank you to all of our clients that we have worked with over the years and thank you too to all of our loyal staff.

Congratulations!

 

photo credit: andre.m(eye)r.vitali Out of the Fridge via photopin (license)

Social Media Competition Campaign Case Study

We at InSynch have immersed ourselves in Digital Marketing for over 11 years now, and people always want to know what the next big service is, and what could potentially be of benefit to them.

We achieved the following for our Client:

4,400 competition entries

3,500 email subscribers

260,000+ Reach on Facebook

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Get the most out of your Digital Marketing

With our Total Digital Marketing packages, we always try and make sure that our clients are getting the most of their work time. Sometimes this can just be changes to the website, suggestions over email and the phone, or a big campaign for your business.

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5 Vital things to know when marketing a Website

Let’s be honest, if you are a small business owner, or employee, you will have a large range of tasks to complete every day. Unless you employ an expert in digital marketing, there is no way you can expect to have all of the skills and knowledge that your business needs in this area.

At InSynch we try to fill the gap in knowledge and skills and enable you to get on with doing what you do best, running your business and delivering your services or products.

So, here are 5 very common misconceptions that we encounter with our clients and people that we advise. If you read through these and take some of the points on board, I hope that you will feel slightly better informed at least. Continue reading “5 Vital things to know when marketing a Website” »