SEO tips that take just 5 minutes

I first got into the world of Search Engine Optimisation in 1998. I had an idea to create a Website that listed baby names and their meanings as I felt that at that time (some 20 years ago) people would start to look for baby names online. I did pretty well in getting a good position and earned a fair bit of money from selling advertising on the site.

Search Engine Optimisation has changed a lot since then of course but there are some things that are fundamentally the same. At InSynch we use a huge range of techniques to get people higher up the search engines and it is a key part of what we do, for literally hundreds of clients a year.

Some of the techniques we use are our trade secrets but we are actually quite open about what we do. Continue reading “SEO tips that take just 5 minutes” »

Is Your Website “Not Secure”? SSL Certificates Explained

security-2244006_1920

Why is my website URL shown as “Not Secure”?

You might have noticed recently that all of a sudden next to your address bar a “Not secure” icon is displayed when browsing certain websites.

Not Secure

This means if you have a form on your Web page asking for a password or an input asking for a credit card the page will be treated as “Not Secure”. In fact even general pages that don’t ask for this information are now marked as insecure too! Just click the little (i) next to the URL and you are likely to be shown another warning such as this:

Not secure

 

 

 

Continue reading “Is Your Website “Not Secure”? SSL Certificates Explained” »

Life Hacks – Managing a Website

Do you want to be able to do more with your website?

Do you want some helpful hints to quickly edit your text and images?

Do you wish you had a basic understanding of HTML?

Our new Managing a Website – Web editing power tips & basic HTML course is aimed at helping you make changes faster and get more out of your website.

Many of our clients have common tasks to complete when editing their content. From linking your text and images to different web pages or even spacing between paragraphs looking different from your previous paragraph. You can spend an excessive amount of your time trying to fix small issues which should be done quickly and with little fuss. Continue reading “Life Hacks – Managing a Website” »

New Website for Llanstinan Boarding Kennels Now Live

The New Website for Llanstinal Kennels
The New Website for Llanstinal Kennels

Recently InSynch launched a brand new website for Llanstinan Kennels who are located in the beautiful Pembrokeshire countryside, Llanstinan Kennels provides luxury dog kennels and a purpose built cat hotel.

Continue reading “New Website for Llanstinan Boarding Kennels Now Live” »

Hit the Ground Running with Total Digital Marketing Plus

 

TDM PLUSS

 

We are excited to launch our new Total Digital Marketing Plus packages!  With more and more clients joining our Total Digital Marketing plan each month, we have added a new option for each package. Our new Plus packages will allow clients to receive even more focused digital marketing consultancy and services when they first team up with InSynch.

As a results driven organisation, we want our clients to promptly see the benefits of digital marketing, therefore having more time and attention spent on your digital marketing strategy at the beginning is advantageous.

Total Digital Marketing Plus is available on all of our current packages, but will allow for 50% extra time for the first three months to enable businesses to hit the ground running. We want your business to see Total Digital Marketing Success.

Continue reading “Hit the Ground Running with Total Digital Marketing Plus” »

We are Celebrating our 12th Anniversary!

We are celebrating our 12th anniversary today! InSynch was formed on February 10th 2005. As co-founder of the company originally, I recall those nervous first weeks when we waited to see if we had secured a large EU funded contract that would set us up for the next few years. We did win it and have never looked back.

We have changed as business considerably over the years. Mind you, so has technology and online marketing methods.

AT77C104_iPAQ_hx2750_005In February 2005, Facebook was just a small experiment. Twitter had yet to be invented. The launch of the first iphone was some 2 years away…. However, I did have my HP iPaq which had fingerprint log in! Yes its true, logging in with your fingerprint is not new technology….

Our clients

995690_10152887971155720_1083068682_nIn the first 3 years, we provided advice and support to businesses that was funded exclusively by Government and European funded projects. We had a team of 9 IT/Business consultants that worked with over 700 businesses over a 3 year period.

We started providing training in October 2005. Have a look at this poster promoting our tourism the e’factor training events over 11 years ago! Tourism specialism and training were to become strong elements of our business.

Since then we have worked with literally 1000’s of clients. Some of them for almost all of the last 12 years. I have seen businesses blossom, people retire and sell on their business and people gradually adopt digital technologies in their business.

Changing times

All of the staff at InSynch will say that they learn something new every day. Technology is constantly evolving.  As we work with so many clients, we have a vast pool of experience in business and the application of technology to make businesses succeed.

Thank you to all of our clients that we have worked with over the years and thank you too to all of our loyal staff.

Congratulations!

 

photo credit: andre.m(eye)r.vitali Out of the Fridge via photopin (license)

Get the most out of your Digital Marketing

With our Total Digital Marketing packages, we always try and make sure that our clients are getting the most of their work time. Sometimes this can just be changes to the website, suggestions over email and the phone, or a big campaign for your business.

Continue reading “Get the most out of your Digital Marketing” »

Will your customers find you?

It is true that Search Engine Optimisation has a mixed reputation in Digital Marketing. Every day I receive emails telling that my Website could be at the top of Google if I undertook search engine optimisation. It tickles me that they would be sending this to a company who undertakes search engine optimisation for 100s of companies. Obviously it is automated spam but it does give search engine optimisation a bad name.

There are lot of sharks in the industry, promising top positions but doing very little. However, it is the smaller Website developer companies that do the most damage. They say that they include Search Engine Optimisation in the price of a Website but sadly this is extremely limited in scope and usually extends to stuffing lots of keywords in hidden areas (NB Search engines have practically ignored Meta Keywords for over a decade….) Continue reading “Will your customers find you?” »

5 other Social Networks you could be using to promote your business

pablo

This is the first post by our new guest blogger, Owain Evans

Facebook and Twitter dominate the online promotion world with Facebook’s worldwide audience of 1.6 billion and 32 million users in the UK alone, it is by far the most dominant platform for online promotion. The same can be said for Twitter’s estimated 350 million worldwide and 15 million UK users. The potential audience on these websites is enormous and they are therefore used by most businesses these days to reach customers, but what about other networking sites? Although user numbers on some other networks might be smaller they can be equally effective in promoting your business when used in the right way. In this blog I will be taking a look at 5 other social networks you could be using to boost your business in this ever-changing field of advertising.

Continue reading “5 other Social Networks you could be using to promote your business” »

Goose Internet – Website now live!

gooselogo

For hosting and domain management we partner with a company called Goose Internet, Today their brand new website has gone live. Goose Internet are a company that rather than just giving you website hosting, can actually boost your website and offer a superior service.

Continue reading “Goose Internet – Website now live!” »