Celebrate with us and save – We are Moving

We are excited to be moving our Shrewsbury Operation to new, larger offices in on 9th October 2017. These offices at Flexspace, Battlefield Enterprise Park will give us more room to grow and also offer much better on site training facilities. As you can see from the photo, we are still getting things ready for the move. New carpet tiles to go down and desking to go in. We will of course still be keeping our Aberystwyth Office.

To celebrate, we are slashing our Digital Marketing training course prices and also running 4 free ones! Courses that we often sell for £45 (normally £60) are now just £20. Places are limited.

DIY Digital Marketing for Businesses
Aberystwyth 26th October 2017 – £60 FREE – Book Now
Shrewsbury 29th November 2017 – £60 FREE – Book Now

Tourism DIY Digital Marketing for Businesses
Shrewsbury 25th October 2017 – £60 FREE – Book Now
Shrewsbury 7th November 2017 – £60 FREE – Book Now

Using Mailchimp for Email Marketing
Shrewsbury 24th October 2017 – £60, £45 Now £20 – Book Now
Aberystwyth 2nd November 2017 – £60, £45 Now £20 – Book Now
Shrewsbury 21st November 2017 – £60, £45 Now £20 – Book Now

Google Analytics
Shrewsbury 31st October 2017 – £60, £45 Now £20 – Book Now
Aberyswyth 2nd November 2017 – £60, £45 Now £20 – Book Now
Shrewsbury 21st November 2017 – £60, £45 Now £20 – Book Now

Search Engine Optimisation
Shrewsbury 31st October 2017 – £60, £45 Now £20 – Book Now

Facebook Business Strategy & Advertising Workshop
Shrewsbury 24th October 2017 – £60, £45 Now £20 – Book Now
Shrewsbury 15th November 2017 – £60, £45 Now £20 – Book Now

Places on all courses are limited so early booking is recommended.

 

 

Coming soon to a town near you!

January through to March 2017 saw a really busy period for InSynch in terms of training, with over 30 courses delivered for Business Wales on Digital Marketing and Social media and 10 other courses. Many of these courses were sold out. Those who have been on our courses (delivered by Eddy Webb) will know that we pack lots of useful, practical information in that is based on real business experience. We know what works and what doesn’t.

We are pleased to announce another 30+ dates and locations where we will be delivering various courses and talks. Full details of all courses here- many are free to attend.

Read more for full details

Digital Marketing Strategy – Marches Growth Hub – FREE
Digital Marketing – The Total Approach
Digital Marketing for the Commercial Grower – Spring Festival – FREE
Google Analytics Course
Email Marketing Using Mailchimp
Facebook Business Strategy and Advertising Workshop
Social Media and Digital Marketing – Business Wales – FREE

Continue reading “Coming soon to a town near you!” »

We are Celebrating our 12th Anniversary!

We are celebrating our 12th anniversary today! InSynch was formed on February 10th 2005. As co-founder of the company originally, I recall those nervous first weeks when we waited to see if we had secured a large EU funded contract that would set us up for the next few years. We did win it and have never looked back.

We have changed as business considerably over the years. Mind you, so has technology and online marketing methods.

AT77C104_iPAQ_hx2750_005In February 2005, Facebook was just a small experiment. Twitter had yet to be invented. The launch of the first iphone was some 2 years away…. However, I did have my HP iPaq which had fingerprint log in! Yes its true, logging in with your fingerprint is not new technology….

Our clients

995690_10152887971155720_1083068682_nIn the first 3 years, we provided advice and support to businesses that was funded exclusively by Government and European funded projects. We had a team of 9 IT/Business consultants that worked with over 700 businesses over a 3 year period.

We started providing training in October 2005. Have a look at this poster promoting our tourism the e’factor training events over 11 years ago! Tourism specialism and training were to become strong elements of our business.

Since then we have worked with literally 1000’s of clients. Some of them for almost all of the last 12 years. I have seen businesses blossom, people retire and sell on their business and people gradually adopt digital technologies in their business.

Changing times

All of the staff at InSynch will say that they learn something new every day. Technology is constantly evolving.  As we work with so many clients, we have a vast pool of experience in business and the application of technology to make businesses succeed.

Thank you to all of our clients that we have worked with over the years and thank you too to all of our loyal staff.

Congratulations!

 

photo credit: andre.m(eye)r.vitali Out of the Fridge via photopin (license)

How to maximise the benefits of digital marketing in your business

Did you know…?

• Email Marketing can be 40 times more effective than Social Media at converting customers
• Digital Marketing is forecast to grow by 12% to 15% in the coming year
• Less than 30% of small businesses use website analytics
• On average, digital marketing spend is predicted to cost up to 40% of total budgets in the coming year

Sell out Digital Marketing Event by InSynch

In other words, Eddy’s presentation can help us all! It is full of information that ranges from website content, email marketing, Google analytics, Facebook advertising, SEO and more. It was a gallop through the subjects due to the time allocated to him but with a very practical approach, he covered it all and used the audience’s websites so also lively and interactive. He spoke about:

• How to use https://www.google.co.uk/trends/
• How to use the key areas of Google Analytics and the need to monitor website stats ie bounce rate shows the website pages that viewers land on but immediately leave.
• How to compare your monthly and yearly stats via Acquisition option on Analytics and how to measure the drive to your website via social media.
• How to optimise each page on your website. Use 300 – 500 words and use key words multiple times on each.
• Use simple Captcha contact forms to at least obtain email addresses
• Statistics show that viewers prefer to read an ”F” shape visual so websites with information displayed in this format tend to get more views / better feedback.
• To look into A/B testing and create a higher conversion rate

Eddy went on to break down the areas and offer top tips such as:

• Keyword Google Planner
• Create a title tag of 8 – 9 words for each website page
• Do not use “Welcome to…” as the first words on your home page!
• Use “Control F” to bring up a search box to check the frequency of each key word. These should ideally be used 4-5 times per page of text.

How to optimise using Social Media to drive traffic to your website
Facebook
• Facebook grew by 2% in the UK last year and now has around 1.6 billion users. There are more video views on Facebook than on YouTube.
• Use targeted advertising to boost your posts and regularly check the breakdown of the Facebook stats to focus on gender and age, etc.
• Run a competition which only works if you ask for comments (no likes or shares). This can have phenomenal results but requires advertising to promote it…
• Try pop-ups… Although these can be annoying at times, they are very effective at getting customers to subscribe. If interested, a reputable website is www.optinmonster.com

Twitter
• Twitter is great for promoting your product / service, researching your competitors and advertising
• Follow companies that will help you get to where you aspire to be. Tag their twitter name in to your tweet and who knows where that will lead. Be professional but use the opportunities which are right in front of you.
• Although each individual tweet has only 140 characters, tweets using under 100 characters tend to get more attention.

TopTips #SocialMedia

Add social media to your email address and via a plug-in on your website.
Use Tweetdeck or Hootsuite to schedule your social media and blogs.
Have you also tried LinkedIn and other social media platforms to send traffic to your website? Think about which platform is most relevant for your target customer.

Content driven event by InSynch

Email Marketing

Be creative with your subject lines, for example, keep them short and direct and use questions. Announce an award / landmark in your business.

According to recent market research, the top three registration processes to help grow your email list are:
• Registration during purchase
• Web registration
• Online events

Write powerful headlines of 6 words maximum. 8/10 read the headline whereas 2/10 read the rest.

Further Keypoints: Digital Marketing

Post media rich content with multiple images. In Facebook, you can now create videos from your still photos… Use tools such as www.tryspruce.com to add text to images.

If you run A/B tests when you have over 100 unique email addresses, it will monitor subject headings, content and open rates in email marketing.

Have a deep understanding of your customer base. Monitor your google analytics and Facebook to ensure the stats are the same as your current targeted customer.

Weekly updates to your website and Facebook page can help increase your SEO.

Ask your potential customers to engage. Ask questions and for their feedback… Bring the social into social marketing but stay focussed and remember it’s a promotional tool to raise awareness of your product / service (but have fun too!)
Choose just 2 or 3 social media platforms to work on and use to their full potential. Choose the platforms that work best for your product / service and also, what you feel comfortable with. If you are a visual / creative person, you may want to try Instagram.
Optimise any visuals with Instagram before posting.
The InSynch website has an amazing range of digital marketing information on it and if you sign up, there is also an invaluable free e-book to help you on your digital marketing journey. Thank you Eddy for sharing so much information with the Growth Hub and OBB audience.

 There continues to be a vast amount of free information on the OBB website: www.optimisingbusinessbroadband.co.uk

With 26 free downloads, a series of webinars focussing on The Cloud and a great
deal of information in our blogs.

If you aren’t already connected, be prepared to take up the benefits of superfast broadband. Make sure you’re ready! Check to see if fibre broadband has arrived:
http://connectingshropshire.co.uk/when-and-where/

Continue reading “How to maximise the benefits of digital marketing in your business” »

Incredible Attendance at Digital Marketing Event

On 25th February 2015 I delivered the DIY Digital Marketing Seminar in Shrewsbury to well over 50 delegates. The venue was the Shropshire Conference Centre in Shrewsbury.

To be honest I was a little daunted by the impressive Dunwoodie Theatre which seats up to 200 people. I was worried that I felt like I was presenting behind a pulpit. Not being a priest-like presenter, preferring to demonstrate and illustrate rather than preach, I was concerned that my voice would not carry or I would feel distanced from the delegates. I do however, love to convert businesses in the congregation…. to effective digital marketing! Continue reading “Incredible Attendance at Digital Marketing Event” »

Oversubscribed Course – We have a problem! 60 Bookings

As some of you may know, we decided to run our DIY Digital Marketing Course for Small Businesses in Cardigan. We are now fully booked with an incredible 60 delegates and are only accepting people onto a waiting list. I thought it may be interesting for some people to know what we did to achieve this very cheaply.

We had a low budget for marketing and so decided to steer away from newspaper adverts and direct mail by post.

The plan was to undertake the following marketing activities: Continue reading “Oversubscribed Course – We have a problem! 60 Bookings” »