Hopefully you have Google Analytics on your site and can see exactly how much business each of your marketing activities are generating? If you don’t have much time to check then in this article I will show you my 5 favourite reports.
If you are unsure if you have Google Analytics on your site then you could use www.gachecker.com to see if it is installed and on every page. If it is then contact your Web developer to get access. If it isn’t, Google Analytics is free and doesn’t take long to install.
Are you one of the businesses that has made the huge mistake of getting all of your valuable email list to opt in again to your emails? If you are then you are probably now looking at an email list of around 5-10% the size that is was before.
DID YOU KNOW – The majority of businesses simply don’t have to re-permission their email lists. For various reasons they have a legitimate interest in marketing to them and the rules for opt in opt out email marketing are actually covered by the Privacy and Electronic Communications Act, NOT GDPR. Continue reading “DO NOT re permission your email list” »
However, if you are in any of the following sectors/industries, you should be planning for a campaign right now to get the most out of January.
Wedding related services
Plumbing and Heating
…and many more!
Why? Well quite simply because January is an important peak in the interest in these sectors and therefore you need to plan and implement a digital marketing strategy in order to get the most out of this period and get your slice of the pie. In January, your marketing will be so much more effective as people are more predisposed to be looking for your product or service.
Have a look at these charts below which show the search trends for phrases on Google Analytics. All charts show the trend over 2015 for different search phrases.
We have many meetings booked in December with clients to plan detailed marketing strategies for January. Please don’t wait until after Christmas to plan what you are going to do. Or even worse just wait and see what happens.
There is no doubt about it, Facebook is becoming a “pay to play” platform for businesses, as we have been saying for a number of years. Basically, this means that if your run a business page on Facebook, very few people will see what you post (the industry average is 3%). Facebook says that this is because it wants you to see the stories that you are interested in and it uses over 1,000 different factors to decide what to show you on your wall.
I have just returned from a 4 night break camping in St David’s in Pembrokeshire. It has been a busy first part of the year and I was looking forward to the break. A chance to leave much of the technology that fills my life behind. I will be honest and say that on almost every holiday or short break I go on, I take my big 17 inch laptop, in case I need to reply to emails and also to keep an eye on my business and what is happening. This time I was disciplined enought to leave my laptop in the office…. After all, sitting outside of my tent with a laptop on my reclining lounger isn’t really conducive to efficient working. Continue reading “Frustration with visitor Websites whilst camping in St. Davids” »