DO NOT re permission your email list

Are you one of the businesses that has made the huge mistake of getting all of your valuable email list to opt in again to your emails? If you are then you are probably now looking at an email list of around 5-10% the size that is was before.

DID YOU KNOW – The majority of businesses simply don’t have to re-permission their email lists. For various reasons they have a legitimate interest in marketing to them and the rules for opt in opt out email marketing are actually covered by the Privacy and Electronic Communications Act, NOT GDPR.  Continue reading “DO NOT re permission your email list” »

Website launched for Llwyngwril Gallery

Llwyngwril Gallery
The new website for Llwyngwril Gallery

Llwyngwril Gallery offer two spacious and luxurious units that are full of character and charm. The Gallery theme is retained throughout both properties promoting works of art by local artists and information about local crafts and exhibitions in the area. Continue reading “Website launched for Llwyngwril Gallery” »

Forget Christmas – your business should be planning for January right now!

I have discussed before how to use Google Trends to time your marketing activities. In the retail and artisan business, your peaks are most certainly in the run up to Christmas.

However, if you are in any of the following sectors/industries, you should be planning for a campaign right now to get the most out of January.

  • Tourism
  • Solicitors
  • Wedding related services
  • Home furnishing
  • Plumbing and Heating
  • Training
  • Recruitment
    …and many more!

Why? Well quite simply because January is an important peak in the interest in these sectors and therefore you need to plan and implement a digital marketing strategy in order to get the most out of this period and get your slice of the pie. In January, your marketing will be so much more effective as people are more predisposed to be looking for your product or service.

Have a look at these charts below which show the search trends for phrases on Google Analytics. All charts show the trend over 2015 for different search phrases.

We have many meetings booked in December with clients to plan detailed marketing strategies for January. Please don’t wait until after Christmas to plan what you are going to do. Or even worse just wait and see what happens.

We have many ways we can work with clients to advise and implement successful digital marketing campaigns. Just contact us and we will come and see you to discuss.

Find out how Facebook stalks you and targets you

There is no doubt about it, Facebook is becoming a “pay to play” platform for businesses, as we have been saying for a number of years. Basically, this means that if your run a business page on Facebook, very few people will see what you post (the industry average is 3%). Facebook says that this is because it wants you to see the stories that you are interested in and it uses over 1,000 different factors to decide what to show you on your wall.

Later on in this article I will show you how to find out which of your interests you are being targeted for. Firstly though I want to share with you some random events that have happened to me based on my activity on Facebook. Continue reading “Find out how Facebook stalks you and targets you” »

Give your Website a boost and move Goose Internet

Our sister company, Goose Internet has an amazing deal for new hosting customers. InSynch uses Goose Internet for all of its hosting services.

Every new customer hosted with Goose Internet will get over £400 worth of services designed to give their Website a kick start.

This includes £100 of Google Adwords adverts, fully managed by us. More details below: Continue reading “Give your Website a boost and move Goose Internet” »

Frustration with visitor Websites whilst camping in St. Davids

I have just returned from a 4 night break camping in St David’s in Pembrokeshire. It has been a busy first part of the year and I was looking forward to the break. A chance to leave much of the technology that fills my life behind. I will be honest and say that on almost every holiday or short break I go on, I take my big 17 inch laptop, in case I need to reply to emails and also to keep an eye on my business and what is happening. This time I was disciplined enought to leave my laptop in the office…. After all, sitting outside of my tent with a laptop on my reclining lounger isn’t really conducive to efficient working. Continue reading “Frustration with visitor Websites whilst camping in St. Davids” »

Google have an updated search algorithm for mobiles – Is your website ready for it?

Google has updated its mobile-friendly algorithm so that it is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

Google Iphone
Google continues its crack down on non mobile-friendly websites

Continue reading “Google have an updated search algorithm for mobiles – Is your website ready for it?” »

If you keep doing what you always did, you will get what you always got

I personally love this quote from Henry Ford. It is so true in many areas of life, and also in business. If you plod along with the same old marketing approach, the same old business model, you will get the same results.

Perhaps you don’t spend too much time on your Website and therefore it doesn’t bring much in the way of business. Guess what? That isn’t going to change unless you do something different.

OK – so here are a couple of things that you can change straightaway. Making a simple decision to address your Website‘s inefficiencies will bring dividends in the future. Continue reading “If you keep doing what you always did, you will get what you always got” »

Writing Content for a Website – Four Basic Tips to Impress Users (and Search Engines)


There are many things that can be taken into account when building a website for search engine friendliness. In this article, we’re looking at the absolute basics of this – creating quality content for happy website viewers.

By creating quality content, you’re giving your website a massive head start when it comes to impressing users. And impressed users impress Google.

Sure – it’s possible to use artificial techniques to rise to the top of search engines, at least for a while. But in our experience, the sites that consistently rank the highest are those that primarily provide excellent content for users – and this ties in perfectly with Googles core aims:

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.”


So. Where to begin with creating quality text?

TIP 1: Write unique text
Many websites simply copy content from other sites and paste it onto their own. This may save time, but it’s unlikely (at least for long) to result in great rankings for that page – Google can, and does check for duplicate content, and will penalize pages or sites with much of it.

Would you be more impressed if you read something unique and interesting on a website, or if you read a copy of something you’d already seen?

TIP 2: Write your text as a useful resource for all viewers – not just customers
If you are writing about a product or service, consider how this information could be presented so that it is useful and interesting to customers and non customers alike.

The best content is engaging and interesting, not just a hard sell.

TIP 3: Don’t try to “game” search engines. Try to impress users instead.
Google’s main aim is to provide quality results to users – it wants people to use Google’s search engine and services (and be shown ads…).

People are not impressed by text that is stuffed full of keywords for search engines, but they are impressed by text that answers their questions.

TIP 4: Ensure your text is up to date
Ensure your text is up to date and relevant for what people are searching for *right now*.

Feel free to contact us with any questions.

If you would like an indepth examination of your website, including Google Pagespeed, Google Mobile Useability, search engine optimisation, broken link report, and a general report on useability – take a look at our Professional Website Critique.