Are you just analysing clicks in Google Ads (Adwords)?

If all you do when you’re going onto Google Adwords is to have a quick look at the number of clicks/traffic to your site then you really aren’t getting the best out of this very powerful system.

This may seem the quickest way to find out whether the cost of Adwords is bringing you in traffic, but does it tell you how useful this traffic is, where to improve and where to perhaps add or reduce your budget?

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