Despite what many GDPR consultants and training courses are telling you in order to sell their services, you don’t need to totally rethink your Digital Marketing Strategy. Most of what they say are myths and scaremongering.
We aren’t trying to sell consultancy or courses on GDPR. In fact we are writing this post because many of our clients and people we meet at events and courses always want to know our opinion. What do we think about GDPR and what plans do we have in place for it?
We visited an Information Commissioner Office provided course on GDPR through Business Wales to see exactly what we can carry out under GDPR and found ourselves delighted to have our views on the legislation confirmed. You will be surprised at how many of our marketing strategies are still allowed under the new regulations.
Black Mountains Smokery is a family-run gourmet food business based in the Brecon Beacons. Their award-winning smoked foods are carefully sourced from British suppliers and traditionally cured and smoked at their smokehouse in Crickhowell.
“InSynch have produced a highly complex web site for us, which was launched in time to be tested by our busy season. Eddy is particularly good at understanding and interpreting individual business requirements and the InSynch team has been responsive to issues and needs that have arisen. Development work continues in order to finesse the use of the website as an efficient management vehicle for our mail order business.”
We are excited to launch our new Total Digital MarketingPlus packages! With more and more clients joining our Total Digital Marketing plan each month, we have added a new option for each package. Our new Plus packages will allow clients to receive even more focused digital marketing consultancy and services when they first team up with InSynch.
As a results driven organisation, we want our clients to promptly see the benefits of digital marketing, therefore having more time and attention spent on your digital marketing strategy at the beginning is advantageous.
Total Digital Marketing Plus is available on all of our current packages, but will allow for 50% extra time for the first three months to enable businesses to hit the ground running. We want your business to see Total Digital Marketing Success.
Fortunately for us, there are a lot of Web Developers out there who don’t really have a clue about digital marketing. They are either Website Farmers who just churn out average Websites or they are Lazy Developers who havent thought about what the final purpose of the Website is and how it needs to bring business to the customer.
Over the last 6 months I have been delivered more than 50 workshops for Business Wales on Digital Marketing and Social Media. During these sessions, as part of the course I pull up delegate Websites to look for improvements. In 90% of cases a) the Website wasn’t working for the business and b) the developer had developed a site that was pretty ineffective at generating business. They may even look pretty with huge pictures but are woeful at actually generating business.
On our Total Digital Marketing Scheme – where we have a comprehensive approach to working closely with clients on a strategy that brings results, almost all of the clients we have had had sites designed by other Web Developers. They have a Website created, it doesn’t work, and come to us to make it sing and get business in.
Our Total Digital Marketing Solution enables businesses to partner with us to maximise the benefits of digital marketing in their business. Essentially, InSynch becomes your digital marketing department!
Our Total Digital Marketing Package is extremely effective and has two parts. 25% Digital Marketing Consultancy support that analyses results and advises on future activity and 75% Digital Marketing Work to carry out the recommendations in conjunction with our clients. We are flexible and offer bespoke packages but our popular packages, from £240 per month.
No minimum term – We want you to stay because it is working for you
Totally flexible service – We mesh with your existing skills and work together
Totally results driven – Measuring success is key. We strive to bring results
Hours carry forward – If you haven’t used your time, the hours simply roll over
Flexible pricing – Choose the level of input you want and change at any time
Suitable for all businesses – All sectors and all sizes
The Total Digital Marketing Solution includes:
Digital Marketing Consultancy
A dedicated expert digital marketing consultant with regular meetings to review performance and create strategies for the business
Digital Marketing Work
Any of the following activities as required and agreed
Conversion customers into buyers
Google Analytics Analysis and reporting
Pay per click management
Social Media Management
Search engine optimisation
Email Marketing Support
Telephone and email support
First steps are to contact us for a chat with one of our Digital Marketing Specialists to see how we can help. Contact us here
People go on Facebook to be entertained by watching videos of cats jumping away from cucumbers (If you haven’t seen it, I have put a link at the bottom of this article).
People go on Facebook to put selfies and other photos on there and see how many likes they get, and worry why it was less than last time.
People go on Facebook to say things like “Oh, what a bad day this has been”, in order to get the inevitable response “what’s wrong hun?”.
People go on Facebook to peer into the lives of their friends, anonymously….
I know I am being a little harsh on Facebook users and perhaps belittling the benefit that people can get from it. I am just trying to make a point. However, the fact still remains, and businesses need to realise it…..
People don’t go on Facebook to buy your products and services
However, if you are in any of the following sectors/industries, you should be planning for a campaign right now to get the most out of January.
Wedding related services
Plumbing and Heating
…and many more!
Why? Well quite simply because January is an important peak in the interest in these sectors and therefore you need to plan and implement a digital marketing strategy in order to get the most out of this period and get your slice of the pie. In January, your marketing will be so much more effective as people are more predisposed to be looking for your product or service.
Have a look at these charts below which show the search trends for phrases on Google Analytics. All charts show the trend over 2015 for different search phrases.
We have many meetings booked in December with clients to plan detailed marketing strategies for January. Please don’t wait until after Christmas to plan what you are going to do. Or even worse just wait and see what happens.
More than 95% of business owners barely look at Google Analytics. Are you one of that 95%? Or are you one of the informed 5% that is getting real information about your business and how it is performing online?
I was looking at the numbers of people booked onto my Google Analytics course running later this week and was surprised (well not entirely), to see that there were places left on the course. Sometimes it frustrates me that businesses are so blinded by the trend to use social media to solve all marketing problems…. that they ignore the fundamentals.
With our Total Digital Marketing packages, we always try and make sure that our clients are getting the most of their work time. Sometimes this can just be changes to the website, suggestions over email and the phone, or a big campaign for your business.