Facebook Like and Share Competitions – Most are unfair and against the rules

There are still Like and Share competitions popping up now and again despite most of them breaking Facebook rules and being totally unfair to those who enter.

Competitions can work but they need to be done correctly, within the rules, and most importantly be done fairly. Sadly most are not.

In my view, any business running a pure Like and Share Competition is running an unfair competition!

Why are they unfair?

  1. It is against Facebook rules to make somebody Like or Share your post/page
  2. Facebook Page Admins cannot see everyone who shares a post or likes a page for privacy reasons

Continue reading “Facebook Like and Share Competitions – Most are unfair and against the rules” »

Facebook for Business Doomsday: The Party is Over!

We have been saying for some time now that Facebook has been reducing the reach of Business Pages (how many people see your Facebook posts) and also that Facebook has been testing moving Page content into a separate Explorer feed. This experiment ran in 6 countries and drastically reduced the amount of people seeing posts from pages.

Facebook has been planning the demise of Business Pages in their current form for a while now. Well that day has arrived.

Continue reading “Facebook for Business Doomsday: The Party is Over!” »

People don’t go on Facebook to buy your products and services!

Think about it… Why are people on Facebook?

People go on Facebook to be entertained by watching videos of cats jumping away from cucumbers (If you haven’t seen it, I have put a link at the bottom of this article).

People go on Facebook to put selfies and other photos on there and see how many likes they get, and worry why it was less than last time.

People go on Facebook to say things like “Oh, what a bad day this has been”, in order to get the inevitable response “what’s wrong hun?”.

People go on Facebook to peer into the lives of their friends, anonymously….

I know I am being a little harsh on Facebook users and perhaps belittling the benefit that people can get from it. I am just trying to make a point. However, the fact still remains, and businesses need to realise it…..

People don’t go on Facebook to buy your products and services

So, what should businesses be doing on Facebook? Continue reading “People don’t go on Facebook to buy your products and services!” »

Benefits of Verifying on Facebook

You may have noticed some pages or profiles on Facebook have a tick next to the name and then thought nothing of it – but not getting this verified tick on your own page could mean you are missing out on visitors finding your page.

It may seem a small difference on a page, but it can help Facebook decide to put your page higher on the search listings, which can in turn mean more people finding you, and so on.

We are always on the lookout on how to help improve the digital marketing of our company or for our clients, and this one simple change on Facebook could have great long-term benefits.

Continue reading “Benefits of Verifying on Facebook” »

The Social Media boom: How youngsters react and adapt

Blog 2

If you were to go back 10 years and ask a member of the public: “Do you have a social media account” they most likely would’ve responded with: “A what?”

Such has been the rise of social media that it is now an essential part of many people’s lives. 10 years might not be that long a period of time in the grand scheme of things but the rise in people who use social media has been astronomical due to networks such as Facebook, Twitter and sites like MySpace and Bebo in the earlier days. For example, in 2005, Facebook had 1 million monthly users, in 2006 – 6 million and so on it grew year-by-year. Fast-forward 10 years to the first-quarter of 2016 and that number had risen to 1.654 billion users!

In this article I will be taking a look at the evolution of social media and specifically young people’s use of it. Continue reading “The Social Media boom: How youngsters react and adapt” »

How to maximise the benefits of digital marketing in your business

Did you know…?

• Email Marketing can be 40 times more effective than Social Media at converting customers
• Digital Marketing is forecast to grow by 12% to 15% in the coming year
• Less than 30% of small businesses use website analytics
• On average, digital marketing spend is predicted to cost up to 40% of total budgets in the coming year

Sell out Digital Marketing Event by InSynch

In other words, Eddy’s presentation can help us all! It is full of information that ranges from website content, email marketing, Google analytics, Facebook advertising, SEO and more. It was a gallop through the subjects due to the time allocated to him but with a very practical approach, he covered it all and used the audience’s websites so also lively and interactive. He spoke about:

• How to use https://www.google.co.uk/trends/
• How to use the key areas of Google Analytics and the need to monitor website stats ie bounce rate shows the website pages that viewers land on but immediately leave.
• How to compare your monthly and yearly stats via Acquisition option on Analytics and how to measure the drive to your website via social media.
• How to optimise each page on your website. Use 300 – 500 words and use key words multiple times on each.
• Use simple Captcha contact forms to at least obtain email addresses
• Statistics show that viewers prefer to read an ”F” shape visual so websites with information displayed in this format tend to get more views / better feedback.
• To look into A/B testing and create a higher conversion rate

Eddy went on to break down the areas and offer top tips such as:

• Keyword Google Planner
• Create a title tag of 8 – 9 words for each website page
• Do not use “Welcome to…” as the first words on your home page!
• Use “Control F” to bring up a search box to check the frequency of each key word. These should ideally be used 4-5 times per page of text.

How to optimise using Social Media to drive traffic to your website
Facebook
• Facebook grew by 2% in the UK last year and now has around 1.6 billion users. There are more video views on Facebook than on YouTube.
• Use targeted advertising to boost your posts and regularly check the breakdown of the Facebook stats to focus on gender and age, etc.
• Run a competition which only works if you ask for comments (no likes or shares). This can have phenomenal results but requires advertising to promote it…
• Try pop-ups… Although these can be annoying at times, they are very effective at getting customers to subscribe. If interested, a reputable website is www.optinmonster.com

Twitter
• Twitter is great for promoting your product / service, researching your competitors and advertising
• Follow companies that will help you get to where you aspire to be. Tag their twitter name in to your tweet and who knows where that will lead. Be professional but use the opportunities which are right in front of you.
• Although each individual tweet has only 140 characters, tweets using under 100 characters tend to get more attention.

TopTips #SocialMedia

Add social media to your email address and via a plug-in on your website.
Use Tweetdeck or Hootsuite to schedule your social media and blogs.
Have you also tried LinkedIn and other social media platforms to send traffic to your website? Think about which platform is most relevant for your target customer.

Content driven event by InSynch

Email Marketing

Be creative with your subject lines, for example, keep them short and direct and use questions. Announce an award / landmark in your business.

According to recent market research, the top three registration processes to help grow your email list are:
• Registration during purchase
• Web registration
• Online events

Write powerful headlines of 6 words maximum. 8/10 read the headline whereas 2/10 read the rest.

Further Keypoints: Digital Marketing

Post media rich content with multiple images. In Facebook, you can now create videos from your still photos… Use tools such as www.tryspruce.com to add text to images.

If you run A/B tests when you have over 100 unique email addresses, it will monitor subject headings, content and open rates in email marketing.

Have a deep understanding of your customer base. Monitor your google analytics and Facebook to ensure the stats are the same as your current targeted customer.

Weekly updates to your website and Facebook page can help increase your SEO.

Ask your potential customers to engage. Ask questions and for their feedback… Bring the social into social marketing but stay focussed and remember it’s a promotional tool to raise awareness of your product / service (but have fun too!)
Choose just 2 or 3 social media platforms to work on and use to their full potential. Choose the platforms that work best for your product / service and also, what you feel comfortable with. If you are a visual / creative person, you may want to try Instagram.
Optimise any visuals with Instagram before posting.
The InSynch website has an amazing range of digital marketing information on it and if you sign up, there is also an invaluable free e-book to help you on your digital marketing journey. Thank you Eddy for sharing so much information with the Growth Hub and OBB audience.

 There continues to be a vast amount of free information on the OBB website: www.optimisingbusinessbroadband.co.uk

With 26 free downloads, a series of webinars focussing on The Cloud and a great
deal of information in our blogs.

If you aren’t already connected, be prepared to take up the benefits of superfast broadband. Make sure you’re ready! Check to see if fibre broadband has arrived:
http://connectingshropshire.co.uk/when-and-where/

Continue reading “How to maximise the benefits of digital marketing in your business” »

Why June has been such a busy month for InSynch!

Business_Busy

We are now at the half way point in June and what a busy month it has been so far! Every month we are taking dozens of websites from a brand new design concept created by our in house graphic design team and making them into fully functioning websites that help businesses grow; However, June has delivered some exciting new projects for InSynch.

Some of the projects we have signed up in June include: Continue reading “Why June has been such a busy month for InSynch!” »