It is true that Search Engine Optimisation has a mixed reputation in Digital Marketing. Every day I receive emails telling that my Website could be at the top of Google if I undertook search engine optimisation. It tickles me that they would be sending this to a company who undertakes search engine optimisation for 100s of companies. Obviously it is automated spam but it does give search engine optimisation a bad name.
There are lot of sharks in the industry, promising top positions but doing very little. However, it is the smaller Website developer companies that do the most damage. They say that they include Search Engine Optimisation in the price of a Website but sadly this is extremely limited in scope and usually extends to stuffing lots of keywords in hidden areas (NB Search engines have practically ignored Meta Keywords for over a decade….) Continue reading “Will your customers find you?” »