SEO tips that take just 5 minutes

I first got into the world of Search Engine Optimisation in 1998. I had an idea to create a Website that listed baby names and their meanings as I felt that at that time (some 20 years ago) people would start to look for baby names online. I did pretty well in getting a good position and earned a fair bit of money from selling advertising on the site.

Search Engine Optimisation has changed a lot since then of course but there are some things that are fundamentally the same. At InSynch we use a huge range of techniques to get people higher up the search engines and it is a key part of what we do, for literally hundreds of clients a year.

Some of the techniques we use are our trade secrets but we are actually quite open about what we do. Continue reading “SEO tips that take just 5 minutes” »

Hit the Ground Running with Total Digital Marketing Plus

 

TDM PLUSS

 

We are excited to launch our new Total Digital Marketing Plus packages!  With more and more clients joining our Total Digital Marketing plan each month, we have added a new option for each package. Our new Plus packages will allow clients to receive even more focused digital marketing consultancy and services when they first team up with InSynch.

As a results driven organisation, we want our clients to promptly see the benefits of digital marketing, therefore having more time and attention spent on your digital marketing strategy at the beginning is advantageous.

Total Digital Marketing Plus is available on all of our current packages, but will allow for 50% extra time for the first three months to enable businesses to hit the ground running. We want your business to see Total Digital Marketing Success.

Continue reading “Hit the Ground Running with Total Digital Marketing Plus” »

Not all websites are created equal..

website-buildingEvery month businesses come to us for Website Development, each with a specific idea of what they want their new website to achieve and how it will help them grow their business, Having offices in England and Wales our clients vary massively. Continue reading “Not all websites are created equal..” »

Will your customers find you?

It is true that Search Engine Optimisation has a mixed reputation in Digital Marketing. Every day I receive emails telling that my Website could be at the top of Google if I undertook search engine optimisation. It tickles me that they would be sending this to a company who undertakes search engine optimisation for 100s of companies. Obviously it is automated spam but it does give search engine optimisation a bad name.

There are lot of sharks in the industry, promising top positions but doing very little. However, it is the smaller Website developer companies that do the most damage. They say that they include Search Engine Optimisation in the price of a Website but sadly this is extremely limited in scope and usually extends to stuffing lots of keywords in hidden areas (NB Search engines have practically ignored Meta Keywords for over a decade….) Continue reading “Will your customers find you?” »

How to maximise the benefits of digital marketing in your business

Did you know…?

• Email Marketing can be 40 times more effective than Social Media at converting customers
• Digital Marketing is forecast to grow by 12% to 15% in the coming year
• Less than 30% of small businesses use website analytics
• On average, digital marketing spend is predicted to cost up to 40% of total budgets in the coming year

Sell out Digital Marketing Event by InSynch

In other words, Eddy’s presentation can help us all! It is full of information that ranges from website content, email marketing, Google analytics, Facebook advertising, SEO and more. It was a gallop through the subjects due to the time allocated to him but with a very practical approach, he covered it all and used the audience’s websites so also lively and interactive. He spoke about:

• How to use https://www.google.co.uk/trends/
• How to use the key areas of Google Analytics and the need to monitor website stats ie bounce rate shows the website pages that viewers land on but immediately leave.
• How to compare your monthly and yearly stats via Acquisition option on Analytics and how to measure the drive to your website via social media.
• How to optimise each page on your website. Use 300 – 500 words and use key words multiple times on each.
• Use simple Captcha contact forms to at least obtain email addresses
• Statistics show that viewers prefer to read an ”F” shape visual so websites with information displayed in this format tend to get more views / better feedback.
• To look into A/B testing and create a higher conversion rate

Eddy went on to break down the areas and offer top tips such as:

• Keyword Google Planner
• Create a title tag of 8 – 9 words for each website page
• Do not use “Welcome to…” as the first words on your home page!
• Use “Control F” to bring up a search box to check the frequency of each key word. These should ideally be used 4-5 times per page of text.

How to optimise using Social Media to drive traffic to your website
Facebook
• Facebook grew by 2% in the UK last year and now has around 1.6 billion users. There are more video views on Facebook than on YouTube.
• Use targeted advertising to boost your posts and regularly check the breakdown of the Facebook stats to focus on gender and age, etc.
• Run a competition which only works if you ask for comments (no likes or shares). This can have phenomenal results but requires advertising to promote it…
• Try pop-ups… Although these can be annoying at times, they are very effective at getting customers to subscribe. If interested, a reputable website is www.optinmonster.com

Twitter
• Twitter is great for promoting your product / service, researching your competitors and advertising
• Follow companies that will help you get to where you aspire to be. Tag their twitter name in to your tweet and who knows where that will lead. Be professional but use the opportunities which are right in front of you.
• Although each individual tweet has only 140 characters, tweets using under 100 characters tend to get more attention.

TopTips #SocialMedia

Add social media to your email address and via a plug-in on your website.
Use Tweetdeck or Hootsuite to schedule your social media and blogs.
Have you also tried LinkedIn and other social media platforms to send traffic to your website? Think about which platform is most relevant for your target customer.

Content driven event by InSynch

Email Marketing

Be creative with your subject lines, for example, keep them short and direct and use questions. Announce an award / landmark in your business.

According to recent market research, the top three registration processes to help grow your email list are:
• Registration during purchase
• Web registration
• Online events

Write powerful headlines of 6 words maximum. 8/10 read the headline whereas 2/10 read the rest.

Further Keypoints: Digital Marketing

Post media rich content with multiple images. In Facebook, you can now create videos from your still photos… Use tools such as www.tryspruce.com to add text to images.

If you run A/B tests when you have over 100 unique email addresses, it will monitor subject headings, content and open rates in email marketing.

Have a deep understanding of your customer base. Monitor your google analytics and Facebook to ensure the stats are the same as your current targeted customer.

Weekly updates to your website and Facebook page can help increase your SEO.

Ask your potential customers to engage. Ask questions and for their feedback… Bring the social into social marketing but stay focussed and remember it’s a promotional tool to raise awareness of your product / service (but have fun too!)
Choose just 2 or 3 social media platforms to work on and use to their full potential. Choose the platforms that work best for your product / service and also, what you feel comfortable with. If you are a visual / creative person, you may want to try Instagram.
Optimise any visuals with Instagram before posting.
The InSynch website has an amazing range of digital marketing information on it and if you sign up, there is also an invaluable free e-book to help you on your digital marketing journey. Thank you Eddy for sharing so much information with the Growth Hub and OBB audience.

 There continues to be a vast amount of free information on the OBB website: www.optimisingbusinessbroadband.co.uk

With 26 free downloads, a series of webinars focussing on The Cloud and a great
deal of information in our blogs.

If you aren’t already connected, be prepared to take up the benefits of superfast broadband. Make sure you’re ready! Check to see if fibre broadband has arrived:
http://connectingshropshire.co.uk/when-and-where/

Continue reading “How to maximise the benefits of digital marketing in your business” »

Why June has been such a busy month for InSynch!

Business_Busy

We are now at the half way point in June and what a busy month it has been so far! Every month we are taking dozens of websites from a brand new design concept created by our in house graphic design team and making them into fully functioning websites that help businesses grow; However, June has delivered some exciting new projects for InSynch.

Some of the projects we have signed up in June include: Continue reading “Why June has been such a busy month for InSynch!” »

Google Launches New Mobile Friendly Testing Tool

Google continue their mission of making all websites mobile friendly by launching a new Mobile-Friendly Testing Tool, Only last week google implemented an updated algorithm that aims to boost mobile-friendly websites in a google search.

Goose Mobile Friendly
If your website is mobile-friendly you will see this screen

Continue reading “Google Launches New Mobile Friendly Testing Tool” »

Over 100 people attend our FREE Digital Marketing seminars

At the end of April I delivered three DIY Digital Marketing seminars in Aberystwyth, Newtown & Telford with a combined attendance of over 100. Continue reading “Over 100 people attend our FREE Digital Marketing seminars” »

NEW Website launched for Heledd Davies – Harpist

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Heledd Davies is a harpist available for hire for weddings and special events in Wales.

The aim of the website is to give potential new customers the chance to listen to music, view high quality photographs and read all about Heledd Davies and her career before submitting an enquiry to book her services for weddings and functions and we feel that we have achieved this by creating an eye catching and simple to use website.

You can view the finished website here – heledd-davies.cymru

If your website is looking tired and you want to have a fresh, effective and beautiful Website that you are proud of, just contact us and we will discuss how we can transform your presence on the Web.