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Sugar Loaf Clothing

About Sugar Loaf Clothing

Sugar Loaf Clothing are the go-to supplier of reliable, hardwearing and stylish clothing for hardworking farmers. Not to mention, the UK’s favourite supplier of the well sought after Canterbury Harlequin Shorts!

As a market leader in the agricultural clothing sector and the biggest collective supplier of Australian and New Zealand brands to the UK, Sugar Loaf Clothing have carefully selected the very best of farm attire for their roster. These brands include; Canterbury, Ringers Western, Brumby Australia, Blundstones, Swazi, Kaiwaka and much more! All of which are household names for many UK farmers.

 

What Sugar Loaf Clothing Said:

“We have been working with InSynch since July 2021 and the results from day 1 have been evident! Everyone is so willing to help and is genuinely interested in your business which helps so much. Since starting on the lowest package and realising what InSynch could do for us, we rapidly handed over more and more work to them to improve our website.

This has been the best move we ever made and has taken so much stress away from the technical side of marketing for us! From SEO work to advertising, it has all been so easy and with regular meetings to discuss goals and objectives. We would recommend InSynch to anyone who’s looking to build their online presence and wants to take the day-to-day stress of running the online side of their business!”

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increase in conversions from Paid Search

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increase in organic search traffic

The Client’s Aim:

Sugar Loaf Clothing began working with us in July 2021, initially looking to improve their website and undertake search engine optimisation but also develop an ongoing digital marketing strategy to improve their online presence. Since joining us, Sugar Loaf Clothing have accessed both done-for-you digital marketing services and consultancy sessions ran by our team of experts.

What We Achieved

Over the last 18 months, we’ve worked closely with the team on their Total Digital Marketing strategy, which includes; Search Engine Optimisation, Google Advertising, Facebook Advertising, Copy Writing, Website Optimisation, Email Marketing, Social Media Management, Influencer Marketing and much more! Effectively allowing us to integrate into the business and become the equivalent to an in-house marketing team.

Take a look at just some of the incredible results achieved in the last 2 years!

Website Development & Optimisation

Organic Search traffic increased by 336% in 2022 compared to the previous period, due to extensive Search Engine Optimisation across the website.

Conversions are up 352% year on year, with new and returning customers observed each month.

PPC Ads

Conversions from Paid Search increased by 933% in 2022 compared to 2021, thanks to a responsive and innovative Google Advertising strategy.

Social Media

Strategic Organic and Paid Social Media campaigns have generated a 195% increase in website traffic in 2022 compared to 2021.

Hundreds of orders generated from Influencer Marketing campaigns in 2022, with a return on investment of 1733%.

Email Marketing

Email Marketing audience has increased by around 14,000 subscribers in just 18 months. Allowing us to drip-feed content to an engaged audience.

"This has been the best move we ever made and has taken so much stress away from the technical side of marketing for us!

We would recommend InSynch to anyone who’s looking to build their online presence."

- Sugar Loaf Clothing

Dive Into Our Digital Marketing Support

Unlocking Your Potential: Our Methodology

Measurement is at the heart of everything we do. We believe that 20% of your marketing activities drive 80% of the conversions. Digital marketing is highly measurable, and we work tirelessly to find what works and then do more of that!

Many websites fall short in some way. Either in useability, speed, navigation or strong enough calls to action. We make sure the website works well before we begin to promote it. A slick, converting website will make every campaign you run more successful.
Once we are happy we can measure results, we can begin to promote the website in many ways including Search Engine Optimisation, Social Media, Paid advertising and Link Building.
Sadly, around half of your website visitors will leave after viewing only one page. The majority of those who visit your website won’t convert on the first visit. We find ways to engage with them and remarket to them through social media, email and web.
If you put 100 of your future customers in a room and asked them if they wanted to buy from you today, most would say “Not today”. We need to cultivate them over time until they are ready on social media and through drip-feed marketing and great content.
If for every 1,000 website visitors you had 10 people either buying from you, or enquiring per month, that’s a 1% conversion rate. By doubling your conversion rates from 1% to 2% we can double your business without increasing traffic.
Lets Talk, Pick an Option