About Eaton Manor

Eaton Manor Country Estate is an award-winning, family-run collection of luxury self-catering holiday cottages set in the Shropshire countryside. Designed for groups, families, retreats and accessible holidays, the estate offers high-quality accommodation alongside extensive on-site facilities, including accessible features, event spaces and outdoor activities.

With a strong reputation for personal service and repeat bookings, Eaton Manor attracts a wide range of guests, from family gatherings and celebrations to corporate and wellbeing retreats. As digital channels became increasingly important in travel discovery and booking behaviour, the business sought expert support to ensure its online presence remained competitive and visible to its key audiences.

What Eaton Manor Said:

“Working with InSynch has given us the confidence that our digital marketing is continually improving and adapting. Their support is friendly, responsive, and genuinely focused on helping us grow. As a small business, having access to this level of expertise has been invaluable.”

increase in the number of online transactions

AI-driven discovery

generating direct bookings

The Client’s Aim:

Eaton Manor partnered with us to strengthen their digital marketing performance and ensure they continued to reach the right audiences as online search and booking behaviours evolved. Their main objectives were to:

Strengthen overall online visibility and brand presence
Increase qualified enquiries and bookings across key markets, particularly retreats
Improve SEO performance and organic reach
Optimise paid advertising to attract higher-quality leads
Enhance website content and user experience
Implement automated email marketing to nurture enquiries
Gain expert guidance on emerging digital opportunities, including AI search

Discuss Your Requirements

What We Achieved

Through a long-term, multi-channel digital strategy combining SEO, paid advertising, website optimisation, email automation and AI Discovery Optimisation, we helped Eaton Manor improve visibility, attract high-quality enquiries and generate bookings.

From helping the client to implement an integrated online booking system in the initial stages, we have since seen a significant increase in overall visitors and 200% increase in the number of online transactions.

AI Discovery Optimisation

We introduced AI Discovery Optimisation to help Eaton Manor appear in emerging AI-driven travel discovery tools. By analysing how users search for venues like Eaton Manor and refining content accordingly, we increased relevance in AI-generated recommendations.

This has delivered direct commercial impact: Eaton Manor has received bookings and enquiries from customers who discovered the property via AI tools such as ChatGPT.

Comment from a customer who found Eaton Manor via ChatGPT:
“I was looking for a holiday cottage for a family get-together and decided to try AI (ChatGPT) to help me narrow it down. I just asked for somewhere dog-friendly, with two bathrooms, roughly halfway between our home locations. Within seconds, it recommended two places - and Eaton Manor came out on top. It was exactly what we needed, and the booking experience was spot on (the free bottle of bubbly was a lovely bonus!). - James S.

Search Engine Optimisation (SEO)

We delivered ongoing SEO improvements to strengthen Eaton Manor’s organic visibility for key accommodation and retreat searches. This included content refinement, keyword alignment, and structural optimisation to better match user intent.

These enhancements increased organic traffic and ensured Eaton Manor appeared more prominently for relevant searches, supporting consistent enquiry growth across core markets.

Paid Advertising Optimisation

We refined Eaton Manor’s paid advertising strategy to improve audience targeting and campaign efficiency, with particular focus on the retreats and group-stay markets. By aligning messaging, keywords and landing experiences, we attracted more relevant visitors and improved enquiry quality.

This optimisation resulted in stronger performance from advertising spend and a higher proportion of qualified leads.

Website and Conversion Optimisation

Through detailed website critiques and user-experience recommendations, we ensured Eaton Manor’s content, navigation and messaging aligned with what potential guests were searching for. Improvements supported clearer decision-making for visitors and a smoother path to enquiry or booking.

This strengthened engagement and helped convert more website visitors into enquiries.

Email Marketing Automation

We implemented e-newsletter automation strategies that follow up with new subscribers and enquiries automatically. This maintains regular contact with prospective guests, nurtures interest and encourages bookings, while reducing manual workload for the Eaton Manor team.

Automation has ensured consistent communication and improved marketing efficiency.

A Long-Term Strategic Partnership

Eaton Manor has worked with InSynch since 2016, relying on our consistent strategic guidance and practical optimisation support as digital marketing has evolved. They value having expert insight across SEO, advertising, website performance, email marketing and emerging AI search, giving them confidence that their marketing continues to improve and adapt.

As a small independent business, Eaton Manor highlighted that access to this breadth of expertise has been invaluable in supporting their growth and sustained booking success.

Unlocking Your Potential: Our Methodology

Measurement is at the heart of everything we do. We believe that 20% of your marketing activities drive 80% of the conversions. Digital marketing is highly measurable, and we work tirelessly to find what works and then do more of that!

Many websites fall short in some way. Either in useability, speed, navigation or strong enough calls to action. We make sure the website works well before we begin to promote it. A slick, converting website will make every campaign you run more successful.

Once we are happy we can measure results, we can begin to promote the website in many ways including Search Engine Optimisation, Social Media, Paid advertising and Link Building.

Sadly, around half of your website visitors will leave after viewing only one page. The majority of those who visit your website won’t convert on the first visit. We find ways to engage with them and remarket to them through social media, email and web.

If you put 100 of your future customers in a room and asked them if they wanted to buy from you today, most would say “Not today”. We need to cultivate them over time until they are ready on social media and through drip-feed marketing and great content.

If for every 1,000 website visitors you had 10 people either buying from you, or enquiring per month, that’s a 1% conversion rate. By doubling your conversion rates from 1% to 2% we can double your business without increasing traffic.

See What's Next

Learn aboutfor

Eaton Manor

About Eaton Manor

What Eaton Manor Said:

The Client’s Aim: