Get accredited fast! Develop your knowledge of digital marketing, enhance your CV qualifications, and pursue a career in marketing with this search engine marketing course. We’ll cover all aspects of search engine optimisation (SEO) and paid advertising.
Starting with planning SEO, it covers the theories, dos and don’ts, and how to find the right keywords to craft your strategy. The course explains the key aspects of SEO marketing, its working mechanism, and its crucial role in digital marketing. It explores keyword research options, strategies for selecting long and short tail keywords, and guidance on website optimisation.
Participants will learn where to include keywords on their website for effective optimisation and the importance of high-quality inbound links. This search engine marketing course also imparts knowledge on running paid advertisements on search engines, focusing mostly on Google Ads and Bing Ads. We’ll look into different ad types and how to measure performance to maximise results. To foster the creation of customer-focused content, the course delves into persona creation, content strategies, and techniques for crafting blogs that not only attract customers but are also SEO-friendly.
Duration and Delivery
1 day Independent Study. Delivered online, face-to-face. Delivered by an expert from our UK digital marketing agency with real hands-on experience.
What is Included?
Who Should Attend the Course?
Designed for beginners to intermediate learners, this online marketing course is perfect for business owners, marketing practitioners, and individuals wishing to add a recognised search engine marketing accreditation to their CV. A general confidence in using the internet and computers is a prerequisite.
Accreditation
Assessment
Level
2
Credits
2
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