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Black Mountains Smokery

About Black Mountains Smokery

10 Years With Our Digital Marketing Agency!

Black Mountains Smokery are an award-winning, family-run smokery located in South Wales. They originally came to InSynch in 2014 to design and build an attractive website, and have since worked with us to build a successful, cost-efficient digital marketing strategy on our Total Digital Marketing package.

%

of all revenue from organic search

%

ad engagement rate

The Client’s Aim:

When Black Mountains Smokery came to InSynch, they wanted to develop an easy-to-use E-commerce website – both for customers and for the smokery staff that would process orders and update products. With a streamlined website, their goal was to increase online sales year-on-year.

Through working with them on their website development, we identified further work that could be done to help promote their new website and upskill their staff. They are now on our Total Digital Marketing package, which is tailored to provide businesses with full marketing and support where they need it. To date, we have provided the following services to this smokery in South Wales:

  • Ongoing website optimisation and assistance with website redesigns
  • Improve product visibility on search engines with essential SEO
  • Creating and managing cost-efficient PPC ads across Google and social media to promote their products and gift hampers.
  • Providing bespoke training, business consultation, and technical support for product SEO, social media, and content marketing strategies
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What We Achieved

Ten years of ongoing marketing and support speaks for itself. Black Mountains Smokery is very happy with the work we do for them. Year-on-year, sales have remained strong.

Website Development & Optimisation

By creating a design that portrayed an artesian and authentic feel, whilst offering a linear, user-friendly purchase experience, we created a website that Black Mountains Smokery were very happy with. It showcased a sense of place from within the Welsh Black Mountains, with branding and a tone of voice that suited their business.

InSynch no longer provides in-house website development, but we have not stopped our dedication to providing website optimisation services to Black Mountains Smokery. When relaunching a website, web developers often forget conversion optimisation and SEO. We provided bespoke critique and guidance to ensure their newer websites were optimised for search engines and the user experience.

Paid Ads

We have run countless paid search ads for Black Mountains Smokery over the years, focusing on targeting people most likely to buy hampers at the right time. As budgets were tight, we regularly reviewed and optimised these ads, ensuring they received the most purchases for the least cost. In 2023, ads accounted for 20% of all purchases, and enjoyed an average engagement rate of 76%!

SEO

Search engine optimisation is always changing, and what was effective 10 years ago may be useless in the current year. Whenever there is a major update in search engine algorithms, we always review how it may affect our clients.

We’ve worked behind the scenes at Black Mountains Smokery, ensuring their primary pages are following best practices as closely as possible under their package. As for product pages, we provided 1-2-1 training sessions and consultations to inform their in-house staff on the best way to approach it.

As of mid 2024, Black Mountains Smokery rank in on the first page of Google for many essential hamper-related keywords across many locations in the UK on Google. Black Mountains Smokery’s website brings in more organic search traffic than any other sessions, accounting for nearly half their revenue in recent years.

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Unlocking Your Potential: Our Methodology

Measurement is at the heart of everything we do. We believe that 20% of your marketing activities drive 80% of the conversions. Digital marketing is highly measurable, and we work tirelessly to find what works and then do more of that!

Many websites fall short in some way. Either in useability, speed, navigation or strong enough calls to action. We make sure the website works well before we begin to promote it. A slick, converting website will make every campaign you run more successful.
Once we are happy we can measure results, we can begin to promote the website in many ways including Search Engine Optimisation, Social Media, Paid advertising and Link Building.
Sadly, around half of your website visitors will leave after viewing only one page. The majority of those who visit your website won’t convert on the first visit. We find ways to engage with them and remarket to them through social media, email and web.
If you put 100 of your future customers in a room and asked them if they wanted to buy from you today, most would say “Not today”. We need to cultivate them over time until they are ready on social media and through drip-feed marketing and great content.
If for every 1,000 website visitors you had 10 people either buying from you, or enquiring per month, that’s a 1% conversion rate. By doubling your conversion rates from 1% to 2% we can double your business without increasing traffic.
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