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Earthbound Organics

About Earthbound Organics

Earthbound Organics is a family-run organic skincare and wellbeing brand based in the UK. Founded in 2000, the company creates handcrafted products using natural, ethically sourced ingredients designed to support holistic wellbeing. Their ranges include aromatherapy oils, balms, creams, and specialist products developed to help with a variety of everyday skin and wellness needs.

With a strong emphasis on sustainability, small-batch production, and ingredient integrity, Earthbound Organics has built a loyal customer base over many years. As the business grew, they wanted to strengthen their online visibility to reach new audiences while maintaining their trusted brand values and personal approach.

What Earthbound Organics Said:

“I have worked with Insynch on and off for 20+ years, I trust them and believe in their constant learning of the most up-to-date knowledge.

I wanted to gain new customers, so needed my website to be picked upmore by the search engines and AI. As a result, I have had a 30% increase in 1st time customers, which I put down to their efforts. One of my products in particular has been picked up by AI, which has been confirmed by third parties, and there has been an increase in sales of this product!

The personalisation of Insynch has remained true through their years of growth. I feel that full attention to the work and detail carried out is excellent.”

%

increase in first-time customers
Product visibility
boosted through AI discovery

The Client’s Aim:

Earthbound Organics approached us to improve their digital visibility and attract new customers through organic and emerging search channels. Their key objectives were to:

  • Increase website visibility in search engines and AI-driven discovery platforms
  • Attract more first-time customers to grow their audience
  • Improve the discoverability of key products online
  • Strengthen their long-term organic marketing strategy through SEO and AI optimisation
  • Ensure their digital presence reflects the quality and trust associated with their brand
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What We Achieved

Through a focused strategy combining SEO and AI Discovery Optimisation, we helped Earthbound Organics improve search visibility, increase product discovery and attract new customers.

Search Engine Optimisation (SEO)

We implemented targeted SEO improvements across the Earthbound Organics website to strengthen search visibility and help new customers find their products more easily. This included optimising product content, improving keyword relevance and enhancing site structure for search engines.

As a result of these efforts, Earthbound Organics have seen a 30% increase in first-time customers, directly supporting their goal of expanding their customer base through organic search.

AI Discovery Optimisation

Alongside SEO, we introduced AI Discovery Optimisation to ensure Earthbound Organics’ products could be identified and recommended by AI-driven search and discovery tools. By structuring product information and content to align with emerging AI search behaviours, we increased the likelihood of their products appearing in AI-generated recommendations.

This strategy delivered measurable results: one key product was independently confirmed as being surfaced by AI platforms, contributing to a noticeable increase in sales and visibility.

A Long-Standing Partnership

Earthbound Organics has worked with InSynch for many years, valuing both our evolving digital expertise and our consistent personal approach. Despite our growth, they highlighted that our attention to detail and tailored support have remained unchanged - reinforcing trust and long-term collaboration.

“I have worked with Insynch on and off for 20+ years, I trust them and believe in their constant learning of the most up-to-date knowledge.

The personalisation of Insynch has remained true through their years of growth. I feel that full attention to the work and detail carried out is excellent.”

- Earthbound Organics

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Unlocking Your Potential: Our Methodology

Measurement is at the heart of everything we do. We believe that 20% of your marketing activities drive 80% of the conversions. Digital marketing is highly measurable, and we work tirelessly to find what works and then do more of that!

Many websites fall short in some way. Either in useability, speed, navigation or strong enough calls to action. We make sure the website works well before we begin to promote it. A slick, converting website will make every campaign you run more successful.
Once we are happy we can measure results, we can begin to promote the website in many ways including Search Engine Optimisation, Social Media, Paid advertising and Link Building.
Sadly, around half of your website visitors will leave after viewing only one page. The majority of those who visit your website won’t convert on the first visit. We find ways to engage with them and remarket to them through social media, email and web.
If you put 100 of your future customers in a room and asked them if they wanted to buy from you today, most would say “Not today”. We need to cultivate them over time until they are ready on social media and through drip-feed marketing and great content.
If for every 1,000 website visitors you had 10 people either buying from you, or enquiring per month, that’s a 1% conversion rate. By doubling your conversion rates from 1% to 2% we can double your business without increasing traffic.
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