In the digital age, Only Summer understands that a well-crafted digital marketing strategy isn’t just about attracting visitors – it’s about engaging with your cultivated audience to have them coming back or singing praises for your brand. Our efforts with Only Summer are a success, and our holistic approach has led to bookings as far-reaching as 2025! Because of our work, we were happily referred to work with of their associates, who ran a dog accessory and coaching website called A Dog’s Life.
Content Marketing
Appealing to more wealthy audiences requires a special approach, focusing on high quality content, with the goal of inspiring luxury experiences. Only Summer’s in-house team had previously invested in creating some great video content which gently encourages visitors to make reservations and experience the magic of their offerings. We encouraged them to maximise on this, and created a schedule of engaging blog posts for their in-house team, focussed to showcase the beauty of their destinations and inspire travel.
Email Marketing
Focusing on growing the Street Food Circus email marketing audience for general festival ticket sales, food traders, and influencers, we set up and optimised various signup forms. These forms allowed users to express their interest and join relevant email marketing groups, ensuring they received targeted campaigns.
We launched Street Food Circus email marketing campaigns in 2024, developing effective newsletters to promote the festival’s 2024 launch. Through these campaigns, we created a direct line of communication with the audience, providing them with timely updates, exclusive offers, and engaging content tailored to their interests. This approach helped us build a strong, engaged community eager to participate in Street Food Circus events.
Website & Search Engine Optimisation
Our initial steps involved a comprehensive audit of the website. After setting up GA4, we carried out a thorough analysis of the historical data held within Universal Analytics. This provided us with invaluable insights, such as traffic acquisition, user demographics, how users were engaging with the website and, more importantly, a better understanding of where they were dropping off.
The overview of data, along with some detailed competitor analysis, allowed us to propose numerous enhancements concerning those user pathways and the internal layout and structure of web pages. Our SEO team then carried out extensive keyword research in multiple languages tailored to the specific countries the brand aimed to target.
Using this research, we carried out on-page optimisation and crafted compelling content, improving the visibility and quality of the website. We aimed at targeting specific prospective travellers worldwide, who may be looking for an exclusive luxury escape, making the Only Summer brand easily discoverable. We also focussed on off-page optimisation to improve their SERP (search engine results page).
Email Marketing
A full email marketing strategy has been implemented with data capture playing a key part in building their subscribers list, enabling new visitors to be nurtured into leads over time. The price point of a stay in any one of the villas was a consideration, and it is unlikely that a booking would be made following the first touchpoint. The nurturing of this captured audience with effective email campaigns played a significant role in bringing this audience back time and time again until they have the confidence and trust in the brand to make a booking.
Through the use of both incentivised exit intent pop-ups and Facebook lead ads, we have generated a niche audience of warm leads, segmented into groups based on self-selected preferences for detailed remarketing. Only Summer has seen a 121% increase in email subscribers in 8 months!
With an automated email series is triggered on sign-up, inviting the subscriber to explore the hidden treasures of their favourite summer destinations. With personalised emails, enticing offers, and travel updates, Only Summer successfully keeps its audience informed and eager to plan their next luxury escape.
Influencer Marketing
Collaborations with brand ambassadors and bloggers were something Only Summer was very keen to explore. The client had been previously unsuccessful with in the past from building their own strategies and collaborations from the ground up.
Our social specialists within InSynch formulated an effective influencer marketing strategy with suggestions on the type of influencers to reach out to. We also offered advice on the contracts and deliverables expected in return for their services. Putting these firm guidelines in place has enabled Only Summer to successfully engage with influencers and arrange a mutually agreeable gifting package in exchange for specific deliverables.
Branding & Business Consultancy
Only Summer has anchored its presence on various social media platforms. Predominantly on Instagram & Facebook, managed in-house. We provided a full social media audit, offering advice on current trends along with training.
They used much of their time with us in 1-2-1 consultancy sessions with our branding and social media specialists. We offered support and advice on how best to use this social media content and over which platforms, based on their own insights. This enabled Only Summer to best utilise these platforms for sharing breathtaking visuals, customer testimonials, and exciting travel inspiration.
PPC Advertising
Whilst working with Only Summer, we found numerous effective ways of strategically placing advertisements where their audience was most likely to see them. Expertly crafted Google Ads and social media advertising allowed the brand to target specific demographics, based on their detailed personas, driving traffic and conversions by reaching potential travellers at the right moment. Lead ads alone have successfully gained 438 quality leads in 8 months!
Targeted traffic and awareness campaigns generate an average of 7,280 clicks a month, with an average cost per click of just 3p. We continue to monitor the conversion rates of campaigns and refine month-on-month where necessary.
