Are you a business owner or marketer who is on the fence about using TikTok as a business promotion platform? You might have shied away from or disregarded the mainstream social media channel altogether since its emergence, under the impression that it’s skewed...
Have you ever been in awe of a competitor’s visual social media content and assumed Adobe Photoshop is the design tool behind their eye-catching graphics? What if we told you that you don’t need to have a dedicated graphic designer on your team to create stunning,...
When it comes to Facebook ads, there’s so much to work with and utilise that it becomes a bit nerve-wracking. You will go into creating a Facebook ad with the best of intentions, namely ‘I want people to visit my website and purchase a product/service from...
What is Geo Targeting? In simple terms, Geo Targeting works by identifying the location of a device/user based on their internet address, Wifi and GPS data. Then, adverts are delivered to that device to target people in that location. You may not know it, but you are...
I was once a TweetDecker, a Buffer Lover, a Hootsuite Hero. In fact, I’ve even toyed with Sprout Social and dipped a toe into the waters of Later. Nothing compares to Facebook Creator Studio. I’ve heard the arguments… “But I post the same content across all 3...
Why run a ‘Like, Follow and Share’ competition on Facebook? Is there any value to Facebook page likes and followers anymore? On average, Facebook posts from your page will only reach 10% of the users who follow or like your page – with poor Social Media Management,...
