Stop guessing and start growing with this fully accredited training course. Here, we provide a clear, no-nonsense approach to digital marketing. The course covers strategic planning, performance measurement, optimisation, and customer conversion. It introduces the Total Digital Marketing methodology, covering its six core elements: Website, Measure, Improve, Promote, Engage, Cultivate, and Convert. We’ll demonstrate how to combine these to maximise results.
You’ll leave this online marketing course with a deep understanding of Google Analytics for measuring performance. Learn how to understand website statistics and identify which reports are best for assessing marketing channel performance. We’ll also show you how to spot trends and make smart conversion rate optimisation (CRO) changes that drive results.
You’ll learn the best techniques for business promotion and visitor engagement through digital platforms, exploring the strengths and weaknesses of SEO, Google Ads, and Social Media. Techniques for remarketing advertising and email capture are also covered.
Dive into the importance of nurturing leads through drip-feed campaigns, content marketing, and social media engagement. Finally, it tackles the challenge of converting browsers into customers. Explore common barriers to purchase or inquiry, and find insights to better understand and measure conversions.
Duration and Delivery
1 day Independent Study. Delivered online by experts from our UK digital marketing agency, face-to-face. Delivered by an expert with real hands-on experience.
What is Included?
Who Should Attend the Course?
Our digital marketing training courses are designed for beginners to intermediate learners. This course is perfect for business owners, marketing practitioners, and individuals wishing to add a recognised search engine marketing accreditation to their CV. A general confidence in using the internet and computers is a prerequisite.
Accreditation
Assessment
Level
3
Credits
2
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