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EasyFlow

About EasyFlow

EasyFlow are nationwide specialist installers of underfloor heating and liquid floor screed services for both commercial and domestic projects.

What EasyFlow Said:

“We have trusted InSynch to manage our digital marketing presence since November 2020, their complete package option works really well for us as we are a small office team and giving the digital marketing to a team of professionals frees us up to focus on other things.

The InSynch team give us feedback and meets with us regularly and really understands what we want to achieve as a business. They provide us with a tailored package and we are very happy with the way that they manage our social media and email marketing so that we have a presence in front of our potential clients on a regular basis, we simply couldn’t do that without them.”

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increase in website traffic through organic search

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increase goal completions

The Client’s Aim:

As market leaders in the Midlands and North West, with a reputation for quality and bespoke service, EasyFlow began working with us in December 2020 looking to improve their online presence and increase lead generation.

Thanks to our Total Digital Marketing approach, EasyFlow have accessed a combination of both done-for-you services and consultancy sessions led by our team of in-house experts.

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What We Achieved

With this increased lead generation and improved Search Engine Optimisation as the main driving factor, the team at InSynch developed a results-driven Digital Marketing strategy to get EasyFlow on the path to achieving these goals.

Through a combination of Search Engine Optimisation, Google Advertising, Facebook Advertising, LinkedIn Advertising, Copy Writing and Social Media Management, the goal completions continue to increase month on month for EasyFlow.

Take a look at these stand-out results achieved in the last 2 years!

  • A 78% increase in website traffic through Organic Search and Paid Search in the first 6 months of joining our Total Digital Marketing package.
  • Organic search continues to be the leading source of website traffic, with a continued growth of 19% in 2022 compared to 2021.
  • Strategic Google Ads, including Search and Display campaigns, have generated a 78% increase in website traffic in 2022 compared to 2021. With over 1.1 million impressions and 9,000 clicks generated in 2022.
  • Goal completion is up 120% year on year, with new high-quality leads generated each month.

"They provide us with a tailored package and we are very happy with the way that they manage our social media and email marketing so that we have a presence in front of our potential clients on a regular basis.

We simply couldn’t do that without them.”

- EasyFlow

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Unlocking Your Potential: Our Methodology

Measurement is at the heart of everything we do. We believe that 20% of your marketing activities drive 80% of the conversions. Digital marketing is highly measurable, and we work tirelessly to find what works and then do more of that!

Many websites fall short in some way. Either in useability, speed, navigation or strong enough calls to action. We make sure the website works well before we begin to promote it. A slick, converting website will make every campaign you run more successful.
Once we are happy we can measure results, we can begin to promote the website in many ways including Search Engine Optimisation, Social Media, Paid advertising and Link Building.
Sadly, around half of your website visitors will leave after viewing only one page. The majority of those who visit your website won’t convert on the first visit. We find ways to engage with them and remarket to them through social media, email and web.
If you put 100 of your future customers in a room and asked them if they wanted to buy from you today, most would say “Not today”. We need to cultivate them over time until they are ready on social media and through drip-feed marketing and great content.
If for every 1,000 website visitors you had 10 people either buying from you, or enquiring per month, that’s a 1% conversion rate. By doubling your conversion rates from 1% to 2% we can double your business without increasing traffic.
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