Gain recognised digital marketing accreditation fast! Develop your knowledge of digital marketing, enhance your CV qualifications, and pursue a career in marketing with this comprehensive email marketing course.
In this digital marketing training course, we will deep-dive into the essential aspects of a successful campaign. We’ll clear up legal aspects first, teaching you how to navigate GDPR and PECR before getting started. You’ll then learn how to build an email list and develop strategies for effective data capture. The course then delves into the potential need for segmentation based on interests or other factors.
Using Mailchimp, an email marketing specialist will show you how to design an effective email and what send strategies to use to reduce spam blocks. Before diving into measuring performance, interpreting reports and optimising campaigns for maximum results. Craft effective subject lines, content, and calls to action to increase engagement and conversion rates.
Duration and Delivery
1 day Independent Study. Delivered online, face-to-face. Delivered by an expert from our UK digital marketing agency with real hands-on experience.
What is Included?
Who Should Attend the Course?
Designed for beginners to intermediate learners, this online marketing course is for business owners, marketing practitioners, and individuals ready to master the world of email marketing. A general confidence in using the internet and computers is a prerequisite.
Accreditation
Assessment
Level
3
Credits
2
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