When looking at how to bring in traffic to your website, there might be some options that come to mind for paid ads. Usually the big names – Google and Facebook. Of course, there are lots of platforms that you can run ads on, almost everything that you can...
When it comes to Facebook ads, there’s so much to work with and utilise that it becomes a bit nerve-wracking. You will go into creating a Facebook ad with the best of intentions, namely ‘I want people to visit my website and purchase a product/service from...
When you work in digital marketing it’s very easy to start throwing around technical terms and not realising that people don’t know what they mean. I’ve found recently I need to stop and explain the term landing page as it’s used commonly now,...
When it comes to digital marketing, everyone at InSynch will say that the website is the cornerstone of the work. It’s the hub of information, it should say exactly what you do, quickly, and tell people what they can do to get that product/service. The internet...
Google Analytics is always the first thing we want to look at for websites to see how well the website is working, what digital marketing activities are being undertaken and what is working. We work with so many businesses where we need to keep a...
