Content is King

Content is King

How many times have you heard the phrase ‘Content is King?’ I know I hate the phrase as much as the next person, but it’s true. And in terms of marketing, finding the right content is key. It needs to centre around the customer rather than itself, it needs to...
How Branding Can Affect Consumer Behaviour

How Branding Can Affect Consumer Behaviour

Starting a new business is relatively easy in today’s modern age. You create a logo, a website, open a business account and off you go, right? Wrong! In this day and age, a business simply cannot survive without branding. Great branding will help convey a vision and...