This is an InSynch webinar organised by our partner Shropshire Growth Hub. This event is fully funded and free to businesses based in the Shropshire Council area, excluding Telford & Wrekin.  If you are based outside this area, you will not be allowed to attend.

Ready to tap into the growth and unique potential of TikTok? Join our half-day workshop and discover how to leverage this powerful platform to reach new audiences, build your brand, tap into effective brand storytelling and drive sales.

Key Takeaways

• Understanding the TikTok Landscape: Get a comprehensive overview of the current TikTok environment, including its remarkable growth trajectory, key demographic insights relevant to your business, and strategic partnerships that expand its reach (like Google).
• Algorithm Insights & Best Practices: Demystify the TikTok algorithm and learn what it takes to get your content seen. Understand the optimal posting frequency, and explore the functionalities of TikTok Shop and Business Profiles to maximise your presence.
• Developing a Winning Content Strategy: Learn how to create engaging and authentic content that resonates with the TikTok audience. Discover effective content formats, trending sounds, and creative strategies to capture attention and build a community. We’ll explore how to leverage powerful and user-friendly tools like CapCut for video editing and the TikTok Creative Centre for trend discovery, inspiration, and understanding what’s currently popular.
• Exploring TikTok Ads: Get an introduction to the TikTok Ads platform and learn how to create targeted advertising campaigns to reach specific demographics and achieve your marketing objectives on this rapidly evolving channel.

This is an interactive session, so please bring your phone (essential for experiencing the platform) and your laptop if you prefer a desktop workflow for exploring resources and planning. Don’t forget your chargers!