Website Conversion Rate Optimisation

Increase the percentage of visitors that actually buy from your website or get in touch as a result of website optimisation improvements.

Did you know it is possible to double your website conversions, including sales or leads, without increasing traffic? Even increasing your website conversion rate from 1% to 1.1% would give you a 10% increase!

Website Conversion Rate Optimisation

The theory is as follows: if you had 1000 visitors to your website and 1 in a 100 buy something or contact you, you have a 1% website conversion rate, giving you 10 sales or enquiries. Now, to double your business, you need to either double your traffic or increase your conversion rate from 1% to 2%.

Even increasing your website conversion rate from 1% to 1.1% would give you a 10% increase in business.

We work with hundreds of clients every year to improve the performance of websites. Websites are developed to achieve business goals and, quite simply, many websites are not built with this in mind. That’s where our specialists come in.

“…consistently achieved a significant increase over the previous year and on occasions has shown more than a ten fold increase in traffic.
We are most grateful for the hard work of all at InSynch and will have no hesitation in recommending you to anybody”

Roger & Carol Burgess — Park Hall

Our Website Optimisation Strategy Explained

We offer a website optimisation conversion service, usually as part of our Total Digital Marketing Package. Essentially this involves:

  1. Identifying what constitutes a successful website conversion
  2. Ensuring that successful visits can be tracked and measured
  3. Proposing Website optimisation improvements that can increase successful visits
  4. Implementing changes that will improve website conversions.
  5. Monitoring and refining the approach.

With many clients we have more than doubled the level of business generates from their Website without increasing the number of visitors.

Many websites are built to look nice but simply do not convert. Quite simply, we make websites work for businesses by delivering leads and/or sales.

Total Digital Marketing

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