Pay per click Advertising (PPC)

Grow your business with effective Pay per click Advertising (PPC) and achieve a prominent search engine position

A well-structured and effective Pay Per click Strategy will promote your business via Several PPC campaigns to determine the most effective channel for your business to reach the correct audience and in turn increase your conversions and sales.

More Than Your Average PPC Company

What makes our Adwords services different from your average PPC company is that we don’t just monitor and report. A dedicated Digital Marketing Specialist looks at the entire picture to ensure that your budget is being spent in the best way.

We do this by ensuring that Google Ads meshes in with a wider digital marketing strategy including aspects like search, social, email and content marketing. We also ensure that users coming through are your target audience and that the content they’re being presented with is entirely relevant. Ultimately improving the conversion rate on your website,

With your business goals always in mind, our aim is to generate PPC Google Ad campaigns that are profitable and sustainably deliver results.

‘Google has 90.46% of the search engine market share worldwide.’

How Our Adwords services Work

You tell us what you want to achieve from Pay per click Advertising (PPC), how much you want to spend and when you want the campaign to run. We put together a detailed PPC Google Ads strategy and proposal together for you to review, and book in a meeting to take you through the plan. Once you understand the approach, we take care of the rest!

Not only that, you also get access to everything we deliver under our Total Digital Marketing packages.

To find out more about our PPC Google Ads services, why not book onto one of our free digital marketing courses for Google Ads Management.

What’s included within Pay per click Advertising (PPC):

  • Measurement and analysis of current Google Ads and Google Analytics or creating a Google Ads and/or Google Analytics accounts
  • Setup of goals/e-commerce tracking from within Google Analytics
  • Setup and configuration of conversions
  • Keyword Research
  • Ad content creation
  • YouTube Ads management and creation
  • Bing and Yahoo Ad management and creation
  • Ensuring campaigns are profitable and cost effective
  • Landing page creation
  • Landing page optimisation
  • Split testing campaigns
  • Ongoing budget advice and management
  • Google Ads display remarketing
  • Geographical audience creation
  • Creation of relevant extensions, Sitelinks extensions, Callout extensions, Call extensions, Structured snippets, Lead form extensions, Location extensions, Price extensions, Message extensions, Promotion extensions and App extensions
  • Bid strategy management
  • Google Shopping
  • Google Merchant Centre configuration
  • Weekly tweaks and monitoring
  • Assigned account manager
  • Monthly budget reporting
  • Monthly Google Analytics reporting
  • Keyword amendments based on search queries
  • Demographics analysis
  • Generating optimal placements for Youtube and Display Ads
  • App campaigns creation and management for IOS and Android

Total Digital Marketing

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Training & Webinars

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Our specialists will contact you for details and clarification. We’ll be glad to help you find the course.

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