This online event has been organised by Groundwork for businesses in the following Business Improvement Districts: Winsford Industrial Estate, Gadbrook Park, West Chester Commercial BID, Northwich, Wilmslow, Warrington, Crewe, Burnley. Booking for this event is private, organised by Growndwork.
Your Business’ Website is its Digital Shopfront – and if People Can’t Find it, They Won’t Buy From You.
With search engines evolving rapidly to prioritise AI-driven answers, voice search, and conversational results, traditional SEO tactics alone are no longer enough. In this updated and practical webinar, we’ll explore how search is changing – and what your business needs to do now to stay visible.
We’ll break down SEO into a clear, jargon-free strategy, backed up with live demonstrations of keyword research tools and real-time SEO critiques of participant websites. You’ll leave with actionable insights on how to improve your visibility and performance in today’s shifting search landscape.
In just 90 minutes, you’ll learn how to:
- Understand the latest changes in search, including AI and voice search trends
- Apply the core principles of SEO to your own website
- Use keyword research to uncover what your customers are actually searching for
- Optimise metadata and on-page content for better rankings
- Avoid the most common mistakes that harm search performance
- Track and improve your visibility using Google Search Console
- Make smart changes now that future-proof your site for what’s coming next
Whether you’re just getting started or looking to sharpen your approach, this webinar will give you a practical, updated roadmap for getting your business found online.
