This is an InSynch webinar organised by our partner Shropshire Growth Hub. This event is fully funded and free to businesses based in the Shropshire Council area, excluding Telford & Wrekin.  If you are based outside this area, you will not be allowed to attend.

Unlock the power of Facebook and Instagram to connect with your audience, build your brand, and drive results! Join our practical, half-day workshop and gain actionable strategies to thrive on these dynamic platforms.

Key Takeaways

• Decoding the Algorithms: Get up-to-date insights into how the Facebook and Instagram algorithms work in 2025.
• Profile & Content Optimisation: Discover how to strategically optimise your profiles and create compelling content that resonates with your target audience on both Facebook and Instagram. Get hands-on with implementing key optimisation techniques.
• Exploring the Meta Ecosystem: Go beyond the basics and explore valuable Meta platforms like the Edits app for creative content creation and the Meta Business Suite for efficient management and scheduling across both platforms.
• Crafting a Winning Content Strategy: Learn how to develop a cohesive content strategy tailored to Facebook and Instagram, including best practices for leveraging the power of Reels for maximum engagement.
• Introduction to Meta Ads Manager: Get a foundation understanding of the Meta Ads Manager and discover how to create effective advertising campaigns to reach specific audiences and achieve your business objectives.

This is an interactive session! Please bring your laptop and phone to actively participate in exercises and trial the techniques we discuss in real-time.