Black Mountains Smokery is a family-run gourmet food business based in the Brecon Beacons. Their award-winning smoked foods are carefully sourced from British suppliers and traditionally cured and smoked at their smokehouse in Crickhowell.
For several years InSynch has been working with Jo and Jonathan from Black Mountains Smokery on their digital marketing strategy helping the business to improve website sales and build a greater brand awareness. You can view our previous digital marketing case study with Black Mountains Smokery here: insynch.co.uk/blog/black-mountains-smokery-case-study
“InSynch have produced a highly complex web site for us, which was launched in time to be tested by our busy season. Eddy is particularly good at understanding and interpreting individual business requirements and the InSynch team has been responsive to issues and needs that have arisen. Development work continues in order to finesse the use of the website as an efficient management vehicle for our mail order business.”
When it came to redeveloping the Black Mountains Smokery website we knew that in order to fully represent the luxury artisan brand and deliver important information about their products and services we would need to get the design just right. It was also extremely important that when designing the website it was consistent with the businesses current packaging and advertising material. The design for this website was created by InSynch’s in house design team. With our digital marketing background and knowledge of this business we were able to ensure that the website was built in a way that will aid customer navigation and help turn users browsing the site into customers.
A key aspect of managing a very busy online shop such as smoked-foods.co.uk is the back end of the website. The website needs to be easy to use from the owners perspective offering simple ways to keep track of orders, set new promotions and change product information. InSynch develops online sales websites that are simple to use and allow business owners to be in complete control of their online shop without using frustrating systems or having to contact a developer.
We are very proud of the Black Mountains Smokery website and feel that we have matched the brief that Jo and Jonathan set us at the beginning of this project and are pleased to see the website and business doing well over a very busy Christmas period. If you haven’t already please do visit smoked-foods.co.uk and take a look at some of the award winning fine food available.
If you are looking at upgrading or starting an online shop for your business then please get in touch with us today for a conversation about what we can do for your online business.