Email marketing is more than just sending out a few newsletters each year and hoping for the best. An effective email marketing plan should be strategically thought out to grow your contact list and build meaningful connections with your audience. Mailchimp provides a user-friendly platform with a range of features, all in one place, to take your email marketing to the next level.
No matter your industry, whether you’re an ecommerce business or a construction company, the value of email marketing should never be underestimated. In this blog, our email marketing specialists will outline just five of the core reasons why switching to Mailchimp could be the best move for your business.
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1 – Seamless Integrations for Ecommerce Businesses
For ecommerce businesses, the main objective is to generate more sales. So what could be better than an email marketing platform that seamlessly integrates with your online store to do just that?
Mailchimp provides powerful integrations with a variety of ecommerce platforms like Shopify and WooCommerce, such as linking products directly from the website to help tailor your campaigns for each customer. This seamless integration provides personalised product recommendations and automated messages based on your customer journeys to help tailor your activities for each customer.
2 – Scalability for All Business Sizes
Mailchimp offers a variety of monthly email marketing packages, with the ability to upgrade or downgrade at any time, to suit businesses of all sizes. Their free plan is a great option for email marketing for small businesses or start-ups looking to target an audience of 500 or fewer contacts. But on the flip side, it offers bigger plans, such as the standard or premium plan, suited to larger audiences. As your business grows, your Mailchimp plan grows with you, allowing you to easily move up and down packages to suit your needs.
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3 – Additional Features and Multi-Channel Options
Mailchimp is more than just a platform for email marketing specialists to send newsletters. It offers various features such as forms, pop-ups, landing pages and SMS that help to take your marketing strategy to the next level. Create custom landing pages to educate and grow your audience, and create intelligent automations combining email campaigns and SMS to improve conversions.
4 – Powerful Automation Tools
Take the complexity out of email marketing with the range of automation tools available with Mailchimp. From welcome emails and abandoned cart campaigns to re-engagement campaigns, this is a simple way to improve communication with your prospects. Combine triggers, filters, and conditions to send timely email and SMS campaigns to your audience based on their behaviours, to improve conversions for your business.
5 – InSynch Is a Proud Mailchimp Partner
As proud partners of Mailchimp, our digital marketing experts at InSynch have direct access to Mailchimp representatives for support and guidance with the platform. This helps us to provide the best solutions and tailor our monthly email marketing packages to help your business grow. Ready to find out more? Contact our UK digital marketing agency to discuss the next steps.
