The easing of lockdown brought many UK holidaymakers champing at the bit to get their staycations secured. With an already thriving social media presence, Welsh hospitality company Holidays Wales are getting primed and ready for a busy summer season. As a natural step in their progression, we are excited to welcome them onboard here at InSynch to continue building upon their success.
“Holidays Wales is a family set up and run Holiday Let agency that has a variety of properties throughout Wales from Shepherds Huts to large Farmhouses”, a representative of Holiday Wales said. “In 2017 we installed 2 Glamping Pods for visitors that wish to stay locally to Rhayader & the Elan Valley, we then added Shepherds Huts and have now recently added the Hobbit Houses to our portfolio. With managing our own properties, the idea of the agency came about and we have now set up Holidays Wales which offers very competitive rates to Holiday Let owners and a friendly and reliable service to guests. With a large following on our Instagram page we are able to get information to a large audience”.
When lockdown hit, all stays were halted and uncertainty hung over the hospitality industry. With news of lockdown easing and in recognition of the power of digital marketing, Holidays Wales turned to InSynch for support in continuing their growth.
With the aim to increase organic and paid traffic to their website and boost property bookings; Targeted Social Media Campaigns, Search Engine Optimisation, Google Ads, Bing Ads, Email Marketing and Branding plans were put into place.
Georgina Jones, Digital Marketing Consultant here at InSynch, said: “We’re working with Holidays Wales on a monthly basis, using sophisticated digital marketing techniques to increase organic and paid ranking positions in what is currently an incredibly competitive industry. We’re helping them find ways to target new and engaged audiences on a range of social media platforms, increase overall traffic to the site and bring previous website visitors to convert. In addition to this, we’re also excited to be working with them on a new logo design.“