Christmas may come too early each year, but really, this is the perfect time to start preparing your holiday marketing strategy. Whether you are a hospitality or e-commerce business, early preparation is key to creating campaigns that reap conversions.
You have a lot to prepare for, from emails to PPC ads and a social media advertising strategy. Leave it too late, and you’ll either miss your target audience’s purchase window or be too busy with the rush of the holiday season to craft anything effective.
And it’s not just Christmas to think about, Black Friday sales and special offers are becoming more common in the UK. Even hospitality businesses are getting in on it! With this in mind, here’s what you need to be prepared for and why.
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What Day is Black Friday 2025?
Black Friday always happens on the last Friday of November, directly after American Thanksgiving. In 2025, this will be the 28th of November. Black Friday sales typically run from 12am to 11:59pm, but some businesses extend the length of their sales or special offers to “Cyber Monday”, making it a weekend of sales.
What Offers Should I Run on Black Friday?
Don’t feel pressured to run massive discounts on your most popular products or services for fear of missing out on this key date. Even a simple free shipping or conditional purchase offer is effective at driving sales.
While this is a retail-focused day, many hospitality businesses have been increasingly involved, with discounts on bookings or gift experiences made on the day. Remember that many people use Black Friday as a day to sort out all their Christmas gift shopping. Speaking of which…
Anticipate What Your Target Audience Wants
Do you know what time your audience generally starts their gift shopping or booking their Christmas getaway? Are they last-minute shoppers or early birds? Do you know which of your offerings performed best at Christmas, and which fell short of expectations?
Going in blind will lead to mixed results, which is why an audience persona that considers holiday season behaviour is important. Furthermore, reviewing last year’s holiday marketing strategy should help you identify what worked and what didn’t. Adjust your offers, refine ad targeting, and the time you start publishing your campaigns to set them up for success.
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Prepare A Multi-Channel Holiday Marketing Strategy
Whether you plan to run a Black Friday offer or want to focus all in on Christmas, plotting out the ways you want to promote your business is key to its success. You can’t just go all in on social media advertising to hype up your sale or Christmas event; some members of your target audience may not even look at social media!
A multi-channel UK digital marketing strategy involves all the effective methods of putting your business in front of your target audience. You’ll want to consider PPC ads to put you on the front page of websites, then tweaks to your SEO and content to make you more visible in organic search. Even email marketing newsletters can keep your current customers in the know !
Plotting this out ahead of November is highly recommended, as you can have all the materials you need to run all your different campaigns ready and waiting for you to hit the “publish” button. That way, you can focus on running the business during one of the busiest periods of the year.
Need Help With Your Holiday Marketing Strategy?
To summarise, the earlier you start preparing and the more you understand your target audience, the stronger your campaigns should perform in the holiday season. At InSynch, we’re an award-winning UK digital marketing agency that has helped countless businesses prepare effective Christmas emails, socials and PPC ads, allowing them to focus and grow their business during the busy holiday season.
Get ahead of your competitors today. Book a free, no obligation online consultation with one of our UK digital marketing experts based in Shrewsbury, Bristol, Aberystwyth and Cardiff. We’ll be happy to help set you up for success.
