How to get more website visitors is one of the most common questions we are asked as UK digital marketing experts. It’s what all businesses want, more traffic, more sales, more leads. More-more-more. Well, we’ve certainly got more for you in our latest blog, here are 21 proven ways to get people visiting your website:
Bringing Old Users Back
- Newsletters to existing customers – Increase the frequency of your emails to customers and make your emails very direct and to the point.
- Create content that users want to read – Think about your customers and understand that 99% of the time they don’t want to read a blog about buying from you. Entertain them, inform them, engage them.
- Let them know about discounts and sales – Nothing brings a customer back like a good sale.
- Link to your website from social media more often – While this hurts your reach for finding new users, letting current followers know you have a sale or new product out with a link will increase traffic.
- Put on talks or webinars – If you are an expert on your area of business, running free webinars is a great way to retain an audience who will frequently come back for more.
- Leverage remarketing ads – Most people visit a website several times before contacting or engaging with a business. Using remarketing ads on Facebook and Google to make sure it is your site they’re revisiting!
- Offer loyalty rewards – A loyalty program encourages customers to come back to shop again and again. Typical loyalty programs include discounts, gift cards, or free products after a certain purchase amount.
- Build a community forum – If not on your website, you can utilise Facebook groups and strong social media presence to have users discussing your brand or your solutions to their problems.
- Provide Self-Service Resources – Troubleshooting guides, product manuals, FAQs… if a customer needs it, you should provide it on your website.
- Ask for feedback or reviews – It doesn’t just bring users back, it helps new users feel trust in your business.
- Abandoned cart emails – Did you know that you can integrate your shop with most email platforms and send reminder emails to customers that forgot their shop? Now you do. For the clients we manage, we’ve found around a third of customers come back to complete their purchase in just one abandoned cart reminder!
Don’t Forget About Conversions
But you know, more traffic is only one piece of the pie. Don’t forget to think about how your website converts visitors into customers. Increasing your conversion rate from 1% to 2% is often much easier than doubling your website traffic, and yet has the same effect. Once you’re done reading these proven ways to get visitors, book a free consultation with one of our website consultants, and we can help you get your website ship-shape and ready for converting your visitors.
