Black Mountains Smokery
Black Mountains Smokery are an award-winning, family-run smokery located in South Wales. With an aim to make it even easier for customers to order delicious smoked food and luxury hampers across the UK, they came to InSynch to design and build an attractive, and have since worked with us to build a successful digital marketing strategy.
To develop an easy to use E-commerce website for both customers and our client.
Through doing so, achieving increased online sales year on year and allowing a well-rounded digital marketing strategy to flourish.
By creating a design that portrayed an artesian and authentic feel, whilst showing a sense of place from within the Welsh Black Mountains we were able to give a tone of voice that suited the client.
This was then developed in an E-Commerce CMS that is easy for the client to manage and use whilst offering a linear, user- friendly purchase experience to the end customer.
“Marketing and selling online is a wonderful thing – especially these days when there is a growing interest in provenance. It enables one to promote a brand in a very genuine and honest way. However, what we have learned is that you can have the most beautiful web site – but that is not enough to be an online business. That website has to offer something that the consumer wants, it needs to be well optimised in order to be found and it has to be easy to use. Social media conversations, reviews and conversations enable a business to review what it is doing and respond accordingly.”
Jo – Black Mountains Smokery
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