About StoreEasy

StoreEasy provides secure, flexible self-storage solutions for homeowners and businesses, along with individual student storage services for those attending university in Aberystwyth. They offer clean, accessible units designed to keep belongings safe and protected.

With a focus on reliability and customer service, StoreEasy supports customers through life changes, business growth and home projects by providing practical, stress-free storage space.

What StoreEasy Said:

“The expertise from Insynch has been essential in assessing what is required and the best way to achieve it. We have very limited technology and marketing knowledge, so it has been a godsend to have this guidance from their knowledgeable and helpful staff.

It has been a very good investment for the long-term future of our business.”

increase in page views YoY

people reached through targeted brand awareness ads in one month

The Client’s Aim:

StoreEasy approached InSynch seeking a website refresh alongside a clear, joined-up digital marketing strategy to modernise how customers find and engage with their business. Their key objectives were to:

Modernise their website to better reflect their services and professionalism
Establish a social media presence to improve visibility and engagement in the local area
Improve how easily customers can find them online
Implement online advertising and marketing materials to support growth
Build a consistent, future-ready digital presence

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What We Achieved

Through a comprehensive digital marketing strategy covering website, social media, SEO, AI Discovery Optimisation and paid social advertising, we helped StoreEasy significantly modernise their online presence and improve their visibility to potential customers.

Website Design and Digital Presence

We redesigned and modernised the StoreEasy website to create a clearer, more professional and user-friendly experience aligned with their services and brand. The new site structure and messaging were developed to support customer enquiries and make key information easy to find.

Early performance data shows the new website is generating more customer enquiries and performing more effectively than previously.

SEO and AI Discovery Optimisation

Alongside the website relaunch, we implemented SEO and AI Discovery Optimisation to strengthen StoreEasy’s visibility in both traditional search engines and emerging AI-driven discovery tools.

Initial traffic data indicates increased website visibility and suggests the overall strategy is helping more customers find StoreEasy online.

Social Media and Marketing Assets

We established and now manage StoreEasy’s social media presence, ensuring consistent branding and communication across platforms. We also designed online adverts, new brochures, and business cards to create a cohesive marketing identity across both online and offline touchpoints.

Paid Meta Advertising

To rapidly build local awareness following the brand and website refresh, we launched a targeted Meta brand awareness campaign promoting StoreEasy to relevant local audiences.

Running for one month on a modest lifetime budget, the campaign generated over 83,000 local impressions, strengthening brand visibility and encouraging more potential customers to visit the StoreEasy website.

These results demonstrate strong early brand exposure and engagement at low cost, helping introduce the modernised StoreEasy brand and website to a wide local audience and supporting overall visibility growth.

A Supportive Digital Partnership

StoreEasy highlighted that having access to InSynch’s expertise has been essential in understanding what marketing activity is needed and how to implement it effectively. With limited internal marketing and technology knowledge, they value the clear guidance, practical support and long-term strategic approach provided by our team.

“The expertise from Insynch has been essential in assessing what is required and the best way to achieve it. We have very limited technology and marketing knowledge, so it has been a godsend to have this guidance from their knowledgeable and helpful staff.

It has been a very good investment for the long-term future of our business.”

- StoreEasy, Aberystwyth

Unlocking Your Potential: Our Methodology

Measurement is at the heart of everything we do. We believe that 20% of your marketing activities drive 80% of the conversions. Digital marketing is highly measurable, and we work tirelessly to find what works and then do more of that!

Many websites fall short in some way. Either in useability, speed, navigation or strong enough calls to action. We make sure the website works well before we begin to promote it. A slick, converting website will make every campaign you run more successful.

Once we are happy we can measure results, we can begin to promote the website in many ways including Search Engine Optimisation, Social Media, Paid advertising and Link Building.

Sadly, around half of your website visitors will leave after viewing only one page. The majority of those who visit your website won’t convert on the first visit. We find ways to engage with them and remarket to them through social media, email and web.

If you put 100 of your future customers in a room and asked them if they wanted to buy from you today, most would say “Not today”. We need to cultivate them over time until they are ready on social media and through drip-feed marketing and great content.

If for every 1,000 website visitors you had 10 people either buying from you, or enquiring per month, that’s a 1% conversion rate. By doubling your conversion rates from 1% to 2% we can double your business without increasing traffic.

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StoreEasy, Aberystwyth

About StoreEasy

What StoreEasy Said:

The Client’s Aim: