This is one of 4 accredited, internationally recognised courses. By registering to this course, you confirm that you have read and understood our accredited training terms and conditions.
Email Marketing – 1 Day Fully Accredited Training Course
Gain internationally recognised digital marketing accreditation fast! Develop your knowledge of digital marketing, enhance your CV qualifications, and pursue a career in marketing with this comprehensive email marketing course. In this course, we provide a deep-dive into the essential aspects of a successful campaign. Beginning with legal considerations, the course educates learners data protection, GDPR, and PECR, equipping them with a solid understanding of email marketing regulations. Participants will learn how to build an email list and develop strategies for acquiring new subscribers. The course then delves into the potential need for segmentation based on interests or other factors.
Using Mailchimp as a tool, the course also includes modules on designing an effective email, sending strategies to reduce spam blocks and provides training on measuring email performance, interpreting reports, and optimizing subject lines, content, and calls to action to increase engagement and conversion rates.
Related courses: This course is part of the Total Digital Marketing methodology developed by InSynch ®. Delegates completing all four courses (Digital Marketing Strategy, Search Engine Marketing, Social Media Marketing and Email Marketing) will become accredited in Total Digital Marketing.
Duration and Delivery
1 day + Independent Study. Delivered online, face-to-face. Delivered by an expert with real hands-on experience.
What is Included?
- All training materials
- Assessment fees
- Passworded access area
- Access to a digital marketing expert
Who Should Attend the Course?
Designed for beginners to intermediate learners, this course is for business owners, marketing practitioners, and individuals wishing to obtain recognised email marketing accreditation. A general confidence in using the internet and computers is a prerequisite.
Accreditation
Assessment
Level
2
Credits
2
