This is one of 4 accredited, internationally recognised courses. By registering on this course, you confirm that you have read and understood our accredited training terms and conditions.
Social Media Marketing – 1 Day Fully Accredited Training Course
Gain internationally recognised digital marketing accreditation fast! Develop your knowledge of digital marketing, enhance your CV qualifications, and pursue a career in marketing with this exhaustive social media marketing course. It covers the strategic, creative, and technical aspects of managing social media platforms effectively. It starts with the creation of a tailored social media strategy, detailing platform selection, post frequency, and content strand development. The course then focuses on establishing key goals and understanding how platform insights can guide strategies. Participants will learn the practical skills of planning and scheduling content through content calendars and applications like the Meta Business Suite. Instruction on creating engaging graphics and videos is provided, along with training on tools like Canva and Capcut and the importance of optimising content for platform-specific algorithms.
The course delves into building and managing an active social media community, exploring the role of influencer marketing, basic community management requirements, and how to leverage user-generated content. Finally, it educates learners on designing effective paid advertising campaigns, including remarketing and sales funnel campaigns, and the strategic use of boosted posts across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
Related courses: This course is part of the Total Digital Marketing methodology developed by InSynch ®. Delegates completing all four courses (Digital Marketing Strategy, Search Engine Marketing, Social Media Marketing and Email Marketing) will become accredited in Total Digital Marketing.
Duration and Delivery
1 day + Independent Study. Delivered online, face-to-face. Delivered by an expert with real hands-on experience.
What is Included?
- All training materials
- Assessment fees
- Passworded access area
- Access to a digital marketing expert
Who should attend the course?
This course is ideal for business owners, marketing team members, and those looking to earn a recognised accreditation in social media. A general confidence in using the internet and computers is a prerequisite.
Accreditation
Assessment
Level
2
Credits
2
