Google has updated its mobile-friendly algorithm so that it is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.
Google believe that getting good, relevant answers when you search shouldn’t depend on what device you are using. Last year Google started using mobile-friendliness as a ranking signal on mobile searches and as of today Google have updated the algorithm to give an additional ranking boost for mobile-friendly websites when searched for on a mobile.
What does it mean for your website? Nothing negative will happen if your site is already mobile friendly. If your site is not yet mobile friendly then you have even less of an opportunity to show up in mobile search results.
Google have stressed that the intent of the search query is still a very strong signal, therefore even if a website with high quality, relevant content is not mobile-friendly it could still rank well on a google search if the content is relevant.
If your website is not mobile-friendly the average cost of converting into a mobile-friendly website is around £300-£600, Which means you have a big decision to make. Should you invest in your current website or perhaps there is more value in a complete new re-design?
Google has a free tool that you can use to check if your website is mobile-friendly which can be found here.
If your site is not yet mobile friendly, there’s almost no excuse not to redesign your site. That is to say, as long as you value the organic traffic you receive from mobile devices.
Read our blog entry on Googles Mobilegeddon update last year here.